July 7, 2014 Comments Off on MoFo Update (and Board Slides)
A big priority for Mozilla in 2014 is growing our community: getting more people engaged in everything from bringing the web to mobile and teaching web literacy to millions of people around the world. At our June Mozilla Foundation board meeting, I provided an update on the MoFo teams contribution to this effort during Q2 and on our plans for the next quarter. Here is a brief screen cast that summarizes the material fromt that meeting.
In addition to the screencast, I have posted the full board deck (40 slides) here. Much of the deck focuses on our progress towards the goal of 10k Webmaker contributors in 2014. If you want a quick overview of that piece of what we’re working on, here are some notes I wrote up to explain the Webmaker slides:
- Our overall annual goal: grow Webmaker community to include 10k active contributors teaching web literacy by end of 2014.
- The main focus of Q2 was to respin Webmaker as a platform for people who want to teach web literacy with Mozilla. Main things we achieved:
- Over 250 partners secured and 100s of events created in advance for 2014 Maker Party (Q2 goal: Pre-launch Maker Party 2014 for partners and contributors)
- A new version of Webmaker.org released in June oriented towards the needs of instructors who want to contribute to Mozilla (Q2 goal: re-launch webmaker.org with new UX)
- Related result: over 3000 people signed up to teach w/ Mozilla this summer as Party of Maker Party.
- Developed and released comprehensive web literacy curriculum — as well as new platform of Webmaker.org for people to publish and remix curriculum themselves (Q2 goal: Release web literacy ‘texbook’ at webmaker.org/explore)
- In addition, we spun up a new joint MoCo / MoFo program in Q2 called the Mobile Opportunity Initiative.
- This initiative will focus on local app and content creation in markets where FirefoxOS is launching, and will include development of easy app authoring tools as well as Webmaker training to go along with this. (Q2 goal: pilot Webmaker Mobile + local content program (includes FFos))
- For Q3: the main goals are to a) run a successful Maker Party and b) grow the number of people we have contributing to Mozilla by teaching web literacy. Specific goal: Maker Party reach and impact builds on 2013.KPIs: 2400 events + 6500 contributors
- We also want to use Q3 to grow Maker Party from a yearly campaign into a year round program — or network of ‘clubs’ — for people teaching with Mozilla.New features added to support year round ‘teach the web’ program. Specific goal: Add new features added to support year round ‘teach the web’ program
- Finally, Q3 will include a getting meat on the bones for the Mobile Opportunity Initiative, including prototypes of what Appmaker could offer to users. Specific goal: Announce digital inclusion initiative w/ partners from mobile industry. KPIs: 3 carrier partners and 3 philanthropic partners aligned *and* three ‘appmaker’ user value concepts tested in field w/ at least 300 content creators
The slides also talk about our joint efforts with MoCo to grow the number of Mozilla contributors overall to 20,000 people in 2014. In addition to Webmaker, Mozilla’s Open News, Science Lab, Open Internet Policy and MozFest initiatives are all a part of growing our contributor community. There is also a financial summary. We are currently $12M towards our $17M revenue goal for the year.
For back ground and context, see Mozilla’s overall 2014 goals here and the quarterly goal tracker here. If you have questions or comments on any of this, please reach out to me directly or leave comments below.
June 3, 2014 § 3 Comments
I’m in one of those ‘need to get back to blogging’ modes. Thinking about a lot of things. Feeling too busy to blog. Waiting until I have the perfect thing to say. Which is always a bad sign.
So, to get the juices flowing, I just decided to make a list of things I’m thinking about. Here it is:
1. Connecting open mobile <-> local content <-> web literacy — we we need to make progress on all three of these things at once if we want the web to be a serious player for the next few billion internet users. I’m working up a project on this topic with Ben, David and others.
2. Building a web literacy mentor community that scales — I’m excited about Maker Party, but also worried we’ll see post-campaign drop off again this year. We need a more systematic mentor program that grows, gets better and keeps people engaged 365/days a year. I’m helping Michelle and Brett think about this.
3. Figuring out the connection between an open internet and a fair internet. This a tricky. We assume an open internet will unlock opportunity for the billions of people coming online over the next few years. But it could just as easily lead to digital sweatshops. My new friends Chris and Brooke got me thinking about this in April. And I haven’t stopped thinking about it since.
4. Finding the right balance between clear goals, working across teams and distributed leadership. If I’m honest, we’ve struggled with these things at MoFo for the last 18 months or so. Our recent all hands in San Francisco felt like a breakthrough: focused, problem-solvey, fast moving. I’m thinking alot about how to keep this feeling. Working with Gunner and a bunch of other people on this.
5. Pushing on the Hive Lab concept. Some of the best Webmaker ideas — and much of our new Webmaker ‘textbook’ — come from the educators, designers and programmers we work with in Hives. However, we haven’t really figured out a way to systematically support and invest in this ‘lab’ side of Hive. I’ve been working with Claw and others to see how we can do more here.
6. Raising money. I’m always thinking about this, so it’s on my list. Right now, I’m thinking about major gifts, which is an area we’ve never cracked. IMHO, breaking through in this area is critical if we want to build Mozilla into a 100 year org that withstand the ups and downs of the market. I’m starting to talk to Geoff about this. Also, looking for outside people to help.
7. Linking Maker Party and net neutrality. Alot of the issues that Mozilla cares about are hard for people to get their heads around — net neutrality, DRM, etc. We should be able to use our web literacy work to help with this. I’ve been talking to Dave, Amira and others about building a ‘net neutrality teach-in’ campaign into Maker Party as an experiment in making this web literacy <-> big-hairy-internet-issue link.
8. Talking about LEGO some more. Specifically: how the LEGO Movie has a bunch of corny-but-useful metaphors for how screwed the Internet is right now. And how we can’t rely on a single here (e.g. Mozilla) to save the day. Spoiler: I’m going to use some LEGO Movie clips in my Knight Civic Media Conference talk later this month.
Random. I know. But these are places my brain is right now. A little scattered. But all feels juicy, good, important. Will write in more depth on some of these things soon.
April 14, 2014 § 19 Comments
Ten years ago, a scrappy group of ten Mozilla staff, and thousands of volunteer Mozillians, broke up Microsoft’s monopoly on accessing the web with the release of Firefox 1.0. No single mastermind can claim credit for this achievement. Instead, it was a wildly diverse and global community brought together through their shared commitment to a singular goal: to protect and build the open web. They achieved something that seemed impossible. That’s what Mozillians can do when we’re at our best.
Over the last few years, we’ve taken on another huge challenge: building a smartphone incorporating the technology and values of the open web. In a few short years, we’ve taken Boot to Gecko, an idea for an open source operating system for mobile, all the way to the release of Firefox OS phones in 15+ countries. It was thousands of Mozillians — coders, localizers, partners, evangelists and others — that made this journey possible. These Mozillians, and the many more who will join us, will play a key role in achieving the audacious goal of putting the full power and potential of the web into the hands of the next two billion people who come online.
Over the last few weeks, the media and critics have jumped to the conclusion that our CEO defines who Mozilla is. But, that’s not the reality.
The reality is this: Mozilla is all of us. We are not one or two leaders, and we never have been. Mozilla is a global community of people building tools for a free and open web that we can’t build anywhere else. We’re people solving the tough problems on the web that most need solving. Mozilla is all of us taking action every day, wherever we are. Building. Teaching. Empowering. We all define who Mozilla is together. It’s the things we choose to build and teach and do every day that add up to ‘Mozilla’.
While hard, the past few weeks have been a reminder of that. The attention, boycotts, ire from across the political spectrum, and departure of an original founder like Brendan would have devastated most companies, leaving them wounded and floundering with their leadership gone. But, Mozilla is not like most companies. Instead, we’re a global community that rolls up our sleeves to work on a common cause, not a company with single leader. Mozilla is all of us. As Mozillians, we need to remember this. And live it.
That’s one of the reasons I’m happy Chris Beard agreed to step in as interim CEO at the Mozilla Corporation today. Certainly, he knows technology and products, having played a key role in everything from the early success of Firefox to unveiling Firefox OS at the Mobile World Congress. But, more importantly right now, Chris is one of the best leaders I know at gathering people around Mozilla in a way that lets them have impact.
Just one example of where Chris has done this: the famous Firefox 1.0 ad in the New York Times.
The notable thing about this ad is not its size or reach, but that Mozilla neither placed nor even paid for it. The ad was a grassroots effort, dreamed up and paid for by roughly 10,000 people who’d been using Firefox in beta and wanted the world to know that there was a real choice in how people could access the web. Chris was running marketing for Mozilla at the time. As he saw community momentum growing around the idea, he jumped in to help, bringing in more resources to make sure the ad actually made it into the Times. He did what Mozilla leaders do at their best: empower Mozillians to take concrete action to move our cause forward.
Mozilla has a tremendous amount of momentum right now. We’ve just shipped Firefox OS in 15 countries and released a $25 open source smartphone that will bring the web to tens of millions of people for the first time. We’re about to unleash the next round of events for our grassroots Maker Party campaign, which will bring in thousands of new volunteers and teach people around the world about how the web works. And we’re becoming a bigger — and more necessary — voice for trust and for privacy on the web at time when online security is facing unprecedented threats. The things we are all working on together are exciting, and they’re important.
In all honesty, the past few weeks have taken their toll. But, as they say, never waste a good crisis. We’re already seizing the opportunity to become even better and stronger than we were a month ago.
This starts with reminding ourselves that Mozilla is at its best when we all see ourselves as leaders, when we all bring our passion and our talent full bore to building Mozilla every single day. Chris has a role in making this happen. So do people like Mitchell and me. The members of our boards play a role, too. But, it is only when all of us roll up our sleeves to lead, act and inspire that we unlock the full potential of Mozilla. That is what we need to do right now.
April 4, 2014 § 215 Comments
A few days ago I wrote: Mozilla is messy. For better and for worse, the week’s events showed how true that is.
Looking back at the past week, this also comes to mind: Mozilla is human. In all the best and worst ways. With all the struggle and all the inspiration. Mozilla is very very human.
On the inspiration part, I need to say: Brendan Eich is one of the most inspiring humans that I have ever met. He is a true hero for many of us. He invented a programming language that is the heart and soul of the most open communications system the world has ever known. He led a band of brilliant engineers and activists who freed the internet from the grip of Microsoft. And, one-on-one, in his odd and brilliant ways, he helped and advised so many of us as we put our own hearts and souls into building Mozilla and building the web. I was truly excited to see Brendan step into the role of CEO two weeks ago. And, today, I am equally sad.
It’s important to remember that all heroes are also human. They struggle. And they often have flaws. Brendan’s biggest flaw, IMHO, was his inability to connect and empathize with people. I’ve seen and felt that over the years, finding Bredan brilliant, but distant. And you certainly saw it this past week, as many calm and reasonable people said “Brendan, I want you to lead Mozilla. But I also want you to feel my pain.” Brendan didn’t need to change his mind on Proposition 8 to get out of the crisis of the past week. He simply needed to project and communicate empathy. His failure to do so proved to be his fatal flaw as CEO.
I would argue that Mozilla is filled with heroes. Thousands of them. All of them very human, just like Brendan. In the past week, I’ve spent every waking hour with these heroes. And I have watched them struggle. I’ve watched Mitchell struggle with how to protect the soul and spirit of a global community that is filled with passion, dreams, tensions and contradictions. I’ve watched the boards struggle with how to govern something that is at once a global social movement, a valuable consumer brand and a company based in the State of California. I have watched dozens and dozens of Mozillians reflect — and sometimes lash out — as they struggle to figure out what it means to be an individual contributor or leader inside this complex organism. And I myself have struggled with how to help Mozillians sort through all this complexity and messiness. Being human is messy. That is Mozilla.
As I look at the world’s reaction to all this, I want to clarify two things:
1. Brendan Eich was not fired. He struggled to connect and empathize with people who both respect him and felt hurt. He also got beat up. We all tried to protect him and help him get around these challenges until the very last hours. But, ultimately, I think Brendan found it impossible to lead under these circumstances. It was his choice to step down. And, frankly, I don’t blame him. I would have done the same.
2. This story is actually not about Brendan Eich. Of course, the critics and the media have made this a story about Brendan and his beliefs. But, as someone intimately involved in the evens of the past week, I would say in earnest: this is a story about Mozilla finding its soul and its spirit again. Over the past three years, we’ve become better at being A Company. I would argue we’ve also become worse at being Mozilla. We’ve become worse at caring for each other. Worse at holding the space for difference. Worse at working in the open. And worse at creating the space where we all can lead. These are the things that make Mozilla Mozilla. And they are the things we did not have enough of to properly find our way out of the crisis of the past two weeks.
Before getting into this kerfuffle, we were working on the right things. We were building a phone that will truly bring the web into the hands and the pockets of the world. We were teaching the world how the web works. And we were standing up against those who want to break the web or turn into a way to watch what each of us do every day. Those are still the things we need to be doing. And we need to start doing them again on Monday.
What we also need to do is start a process of rebirth and renewal. We need to find our soul and our spirit. The good news: Mozillians know how to do this. We know how to make a phoenix rise from the ashes. That is what we must now do.
March 30, 2014 § 148 Comments
I was a anarchist, lefty, peace movementy punk teenager. I spent my 20s making documentaries with the environmental collective. And the feminist collective. And whoever else I could teach to use a video camera. During my 30s I co-founded Canada’s most popular left wing news web site, Rabble.ca. I’ve spent all my life being active and public about the causes I believe in.
Needless to say, people have asked how I could work side by side with people like Brendan Eich who seem to have such different beliefs and politics.
For the record: I don’t like the fact that Brendan supported Proposition 8, and I stand strongly for gay marriage. And, while I don’t actually know what Brendan’s politics are, as he is normally quite private about them, I have always assumed they are very different from mine on a wide range of issues.
But Brendan and I very aligned on something very political: defending the free and open internet. This is one of the most important issues of our day. And it is what Brendan and I — and countless other Mozillians around — the world are working on together.
We live in a great moment in history, where more people than ever before can express themselves wildly and creatively, thanks to the web. As a punk rock kid, it’s more than I could have ever dreamed of. But we also live in a world where Big Brother is among us and around us. There are governments and companies using the web to watch us and control us. That’s happening more and more. As billions more people roll onto the web in the next few years, we really are at a critical crossroads for humanity: we have to decide if the web is about freedom or control.
What’s amazing is Mozillians, including me, work side by side with people who have very different beliefs — even beliefs that upset them — because protecting the web matters so much right now. As we do, differing beliefs on issues other than the web almost never enter the fray. In Brendan’s case, I didn’t even know he had taken a position on Prop 8 until it became the subject of public attention. And, as someone with public views that are likely different than his, I’ve never experienced him as anything other than a supportive and hardworking colleague. This ability to set aside differing and diverse beliefs to focus on a common cause is something we as Mozilla stand for on principle. And, in a way that I have never seen in any other organization, this works at Mozilla. It makes us stronger.
But Mozilla is messy. Our ability to set aside differences does not mean that everything is simple or that we’re always civil. In fact, when the topic is the web or Mozilla itself, we quite often get into open, heated and, for the most part, thoughtful debate. Many people outside Mozilla may not understand this. But, again, it makes us stronger.
The community dialogue around Brendan’s appointment is an example of this. People have reflected on the tension feeling of being emotionally effected by Brendan’s donation while at the same time experiencing Mozilla as a supportive and safe space for all sorts of people to work and protect the web. People have said personal opinions and donations are not their business. [corrected link] People have said that a CEO has to be held to a different standard as they are a public figure. People have talked about the tension between inclusion and free speech. And people have talked about forgiveness, the benefit of the doubt and picking your battles. All of this in public on blogs and twitter. All of this, in my opinion, making us stronger as we work through the complex questions at hand.
Which brings me to a worry I have. And an ask.
I worry that Mozilla is in a tough spot right now. I worry that we do a bad job of explaining ourselves, that people are angry and don’t know who we are or where we stand. And, I worry that in the time it takes to work this through and explain ourselves the things I love about Mozilla will be deeply damaged. And I suspect others do to.
If you are a Mozillian, I ask that you help the people around you understand who we are. And, if you have supported Mozilla in the past are frustrated or angry with us, I ask you for kindness and patience.
What Mozilla is about is working through these things, even when they’re hard. Because the web need us to. It’s that important.
March 24, 2014 § 1 Comment
I’m excited that Brendan Eich is Mozilla’s CEO. Brendan knows what’s important right now: building the values of the web into mobile and into the cloud at a massive scale. This vision is key to our success. But Brendan also offers something else: a real example of how we can each roll up our sleeves to tackle the hard, messy problems that we need to solve if we want to make this vision into a reality.
When I first came to Mozilla, I was a little starstruck. Here was an organization that had rallied a global community to build Firefox and beat Microsoft. An organization that had made open source — and many of the ideas behind it — mainstream. An organization filled with internet rock stars like Brendan. People who have changed the world, for real.
What I realized quickly: Mozillians are just everyday people. What makes them special is their particular ideas about how to make things happen in the world. Ideas like: build your vision and values into products that lots of people will want to use. And, find leverage, create standards and nurture relationships that help these products shape whole industries. And, do these things by empowering people and inviting them to help you out. Mozilla has won in the past because its people had been smart, tenacious and committed to this particular brand of poetry and pragmatism.
In my opinion, this way of working is something we need more of at Mozilla right now. See the big picture. Roll up our sleeves. Pick the right battles. Make the right compromises. Figure out all the different kinds of things we need to do to win. And help each other out to get these things done.
I truly think Brendan can help us all do more of this right now. He’s already started with Firefox OS, not only leading us to build a compelling product in a few short years but also playing an active role in helping carriers and device manufacturers become partners contributing to Mozilla’s cause. Like always, Brendan has helped us build not just a product but also platforms and relationships that have the potential to shift the whole playing field. As we tackle everything from cloud services to building up new revenue lines to teaching 100s millions of people about the web, I believe Brendan can help each be smart, tenacious, practical and open as we work on solving our particular piece of the open web puzzle.
I’m feeling hopeful and inspired today. I’m looking forward to working closely with Brendan as Mozilla’s new CEO. And to rolling up my sleeves even further to build the web we’re dreaming of. I hope you want to do the same.
March 12, 2014 § 10 Comments
As my business card says, I have an affection for the world wide the web. And, as the web turns 25 this week, I thought it only proper to say to the web ‘I love you’ and ‘I want to keep you free’.
From its beginning, the web has been a force for innovation and education, reshaping the way we interact with the world around us. Interestingly, the original logo and tag line for the web was ‘let’s share what we know! — which is what billions of us have now done.
As we have gone online to connect and share, the web has revolutionized how we work, live and love: it has brought friends and families closer even when they are far away; it has decentralized once closed and top-down industries; it has empowered citizens to pursue democracy and freedom. It has become a central building block for all that we do.
Yet, on its 25 birthday, the web is at an inflection point.
Despite its positive impact, too many of us don’t understand its basic mechanics, let alone its culture or what it means to be a citizen of the web. Mobile, the platform through which the next billion users will join the web, is increasingly closed, not allowing the kind of innovation and sharing that has made the world wide web such a revolutionary force in in the first place. And, in many parts of the world, the situation is made worse by governments who censor the web or use the web surveil people at a massive scale, undermining the promise of the web as an open and trusted resource for all of humanity.
Out of crisis comes opportunity. As the Web turns 25, let us all say to the web: ‘I love you’ and ‘I want to keep you free’. Let’s take the time to reflect not just on the web we have, but on the web we want.
Mozilla believes the web needs to be both open and trusted. We believe that users should be able to control how their private information is used. And we believe that the web is not a one-way platform — it should give as all a chance makers, not just consumers. Making this web means we all need access to an open network, we all need software that is open and puts us in control and we all need to be literate in the technology and culture of the web. The Mozilla community around the world stands for all these things.
So on the web’s 25 birthday, we are joining with the Web at 25 campaign and the Web We Want campaign to enable and amplify the voice of the Internet community. We encourage you to visit www.webat25.org to sign a birthday card for the web and visit our interactive quilt to share your vision for the type of web you want.
Happy Birthday to the web — and to all of us who are on and in it!
pps: Here’s the quilt: the web I want enables everyone around the world to be a maker. Add yourself.
January 14, 2014 § 2 Comments
I’m excited about 2014 at Mozilla. Building on last fall’s Mozilla Summit, it feels like people across the project are re-energized by Mitchell’s reminder that we are a global community with a common cause. Right now, this community is sharply focused on making sure the web wins on mobile and on teaching the world how the web works. I’m optimistic that we’re going to make some breakthroughs in these areas in the year ahead.
Last month, I sat down with our board to talk about where we want to focus the Mozilla Foundation’s education and community program efforts in 2014. We agreed that two things should be our main priorities this year: 1. getting more people to use our learning tools and 2. growing our community of contributors. I’ve posted the board slides (pdf) and a screencast for people who want a detailed overview of our plans. Here is the screencast:
If you are just looking for a quick overview, here are some of the main points from the slides:
- Over the past 5 years, MoFo has successfully built Webmaker, Open Badges and other community programs to compliment our work on Firefox, FirefoxOS and other products.
- In 2013, MoFo generated $13M in revenue and gathered thousands of community members and contributors around these programs.
- In 2014, MoFo’s goal is to improve and scale our education and community initiatives by:
- a. Growing the number of contributors working on Mozilla initiatives like Webmaker, Open Badges, Open News, etc. to at least 10,000.
- b. Driving adoption of Webmaker and Open Badges, with a particular focus on getting our tools into the hands of many more teachers and evangelists.
- Our key strategy for doing these things is to identify and work with ‘lead users’ across all our programs in 2014. Lead users are people who are already enthusiastic about what we’re doing.
- I talked alot about lead users for Webmaker in this post back in September. These people play a key role in testing, building and promoting our education and community programs alongside us.
- In 2013, MoFo aims to generate at least $17M in revenue to support this work. We are projecting expenses of approximately $18M, over $1M of which are covered by grant revenue we received in 2013.
In addition to these slides, you can also find detailed workplans for Webmaker, Open Badges, Open News and other MoFo initiatives on the Mozilla Wiki.
At the Mozilla Summit, we imagined a bold future 10 years from now: one where the values of the web are built into all aspects of our connected lives and where the broad majority of people are literate in the ways of the web. In this world, Mozilla is a strong global movement with over a million active contributors.
We move towards this world by building real things: a widely used mobile operating system based on the web; new ways to store and protect personal information online; content and tools for teaching web literacy. I’m excited working on the education and community sides of all this in 2014 — I think we can make some breakthroughs.
As always, I’d love to hear your thoughts on our plans and the year ahead, either as comments here or by email.
September 19, 2013 § 16 Comments
People who teach others about the web are key to the future of Webmaker — and maybe even the future of Mozilla. I’m not talking only about teachers in classrooms getting their kids into HTML. Although that’s part of it. I’m talking about anyone who a) is excited about the culture and technology of the web and b) wants to help others get more out of the web they create and communicate on everyday online. We’ve been calling these people ‘mentors’. But, more simply, they are people who love the web want to share their passion.
In my recent post on Maker Party, I asked ‘how do we build a global community of mentors?’ One of the first steps is meeting these people, figuring out who they are and what they really want. We’ve been doing that all summer with Maker Party. And I did a bit personally as I traveled around over the earlier this month. Here are a few of the mentors I met.
Rafael is an IT consultant who used to be a teacher. He knows the web and a little programming. He came to our Manila Maker party just to find out what was up. He ended up winning the ‘best make’ contest with a Thimble comic strip remix. At the end he said: I want to show this to some of the teacher friends. We pointed him to Webmaker.org/teach and told him local MozReps would be in touch. Rafael is the guy with a tshirt over his face.
Joe, learner turned mentor.
Joe is an high school student in the UK. He first got turned onto Webmaker at MozFest 2011. He liked the idea of teaching his less geeky friends about web programming, so he organized a Summer Code Party in 2012. This year he was helping as a Webmaker mentor at Campus Party in London. Joe is also active with DeCoded, an other London tech education group. Joe is the guy in the foreground with the white mentor shirt on.
Abdul is an IT teacher in a high school in Surabaya, Indonesia. He helped us organize a 100 person all day Maker Party in the school auditorium. He teaches HTML and PHP using notepad already, but wants a way to get kids more excited about those technologies. The two pane Thimble editor plus having his kids hack our animated GIF postcard template seemed like a good start. Now he wants to offer Webmaker activities regularly at his school, although would find it easier if there was content in Bahasa Indonesia.
Youth IT Clubs.
In Surabaya, I met with a bunch of high school IT clubs: after-school groups led by the the IT teacher. In the case of Abdul, he recruited his club to run our 100 person Webmaker event. And wants to help them learn to be leaders and teachers themselves by involving them in ongoing Webmaker programs. We already have a great example of working with youth in this way as part of our relationship with MOUSE via Hive NYC.
Lewie, youth mentor activator.
Lewie is in his early twenties. A few years ago, he didn’t know how to code. Now he teaches corporate execs about programming for Freeformers. He also helps find other young people who he can train up and do the same. This is part of Freeformers effort to get young talent creating more young talent, using a 1:1 business model where corporate training funds more training for young people from unlikely backgrounds. The Freeformers have been active users of and contributors to Webmaker. That’s Lewie on the right.
Michelle, partner in crime.
Michelle runs developer relations for one of the two big mobile operators in the Philippines. She is also a great friend of Mozilla’s. She regularly offers event space for things like Webmaker events. And, at the Maker Party, stepped up in real time to offer a small cash prize for the best make. It’s win / win for sure: her company is positioned as part of our effort to build young web talent at little cost. But, there is more there. Michelle is personally excited about what we’re doing. This offers a great deal of validation and motivation to both the mentors and the learners in the room. That’s Michelle on the right.
Kindred spirits and partners, more broadly.
A core idea behind Webmaker is being a big tent for anyone who wants to teach the Web. It’s about finding kindred spirits who want to teach alongside us. The three fellows above are from the local robot hacker community in Surabaya. They came to help with our Hive Pop Up. We worked with dozens and dozens of partners like this as part of Maker Party this summer including Code Club, National Writing Project, Technology Will Save Us, Young Rewired State and all of the members of our Hive Networks. I’m going to do a separate post on partners, but they are a key piece of building a mentor network in their own right.
Benny and Yoe One, Super Mentors.
Benny and Yoe One are dedicated Mozilla volunteers who live in Surabaya. They don’t just work on Webmaker. But they have been incredibly active. They organized the Maker Party and Hive Pop Up in Surabaya. And, more importantly, started to build relationships with dozens of schools and local government to create interest in what we’re doing. They are ‘Super Mentors’ in our parlance: people who have the skills to teach but also want to help us bring in and train more mentors. Obviously, these people are absolutely key to the success of our Webmaker effort. Benny is to the left and Yoe One is to the right of Abdul.
Faye, Webmaker country lead.
Faye is a university student in Manila and a Mozilla Rep. She is also the official Webmaker Country Lead. The MozReps in the Philippines have created lead positions like this for many Mozilla programs to make sure someone is a driver. Being Webmaker Lead means Faye not only organized the Maker Party I was at in Manila but is also thinking strategically about how to improve Webmaker and how to get it out of Manila into remote regions. She is like a Super Mentor with a more official role within the local reps community. We may want to consider having this kind of ‘lead’ role in other countries or other cities. That is Faye in the Firefox shirt on the right.
Bob, Jun and Viking, the elders.
In many countries around the world, Mozilla is lucky to have a community of elders. People who have been a part of the Mozilla community since very early on. A number of these people have been critical in getting Webmaker going in their countries, encouraging other community members like Benny, Faye and Yoe One to get involved. These people also could (and should) play a key role in defining where we go next with Webmaker and how it ties into the rest of Mozilla’s work. This is a picture of Viking. Bob and Jun are on the right in the picture below.
Finally, a key part of the picture is what I just call ‘the posse’. These aren’t mentors per say, although they do often pitch in teaching at Maker Parties. They are active Mozilla community members working on a variety of things who are willing to help their peers who are running Webmaker activities. I found them in all three cities I visited. This is the awesome posse holding fort at the registration desk at our recent Manila Maker Party.
As you can see just from my handful of examples, these mentors (sic) are quite diverse. But they do have things in common. They are passionate about the web. They want to teach or share what they know about the web in an active way. They want to be part of what Mozilla’s doing, either on the face of it or because the big tent brings people to their own teaching programs. And, across the board, they are simply generous and enthusiastic people who want to make the world better for the people around them by sharing the web.
At this stage, these mentors are the most critical audience for Webmaker. This is in part because they are the ones who get it and like it: they are in a great position to help us test, iterate and build it out further with community contributions. But it’s also because they will bring in the next round of web makers. Each mentor who uses Webmaker.org will bring 5 – 50 more users as a part of the teaching they are doing. Summed up: growing our mentor community will both make Webmaker better and grow our user base. IMHO, we should be putting most of our efforts right now on making Webmaker better for — and with — mentors.
September 11, 2013 § 5 Comments
Over the last three months, Mozilla set up a global lab. It’s called Maker Party. And its goal is to do real world experiments that invite people to teach, play with and test the thinking behind Mozilla Webmaker. This lets us learn and improve as we go. In this post I outline the questions we’re asking. In follow-on posts, a bunch of us will look at what we’re learning.
What are we trying to test? At the broadest level, we want to test the idea that we can teach the culture and technology of the web to large numbers of people by tapping into maker culture and people’s desire to create. More specifically, Maker Party is asking:
1. How broad is (web)making? What do people want to make and learn?
The Webmaker program is a big tent: we support people who are teaching the culture and technology of the web no matter what tools they are using. Maker Party events reflect this, with people teaching everything from HTML to robots to paper prototyping. On the other hand, Webmaker.org is currently focused on Mozilla’s tools. Maker Party helps us ask: What do people most want to make and learn? What’s our relationship to the broader maker movement? Depending on the answers, do we expand the scope of Webmaker.org? How?
2. Does our ‘making as learning’ approach work? Does it draw people in?
We built Webmaker.org with the theory that people will learn how the web works fastest and best if we invite them to make something that delights them and that they are passionate about. The starter makes, new UX and the increased focus on remix that started to appear in Webmaker in June are all based around this theory. Maker Party helps us test this theory, both by seeing which aspects of the tools / content / site people were most drawn to and by asking mentors ‘what do you think people are learning?’.
3 What value can we provide people who want to teach the web?
People who want to teach others about the web are our first target for Webmaker. Spanning everyone from English teachers to web developers to teens who want to show their friends something cool, these are our ‘lead users’ They’re willing to kick the tires to help us improve. And they help us grow by bringing in more users (the people they want to teach). They are key to our early success. The question for Maker Party: What motivates these people? What value can we provide them? What can our tools, content and community offer to them that they can’t find elsewhere?
4. Can we grow our reach by working with partners?
Partnership has always been a core part of our ‘big tent’ approach with Webmaker. For Maker Party, we signed up dozens of partners to help us in the lab (and to run great programs for young people. They include: National Writing Project; Code Club; New York Hall of Science; Black Girls Code; Girl Scouts of America; MIT; California Academy of Science; E-Skills; Pycon Canada. Maker Party helps us ask: What motivates these partners? What value add can we offer to the programs they are already running? Are they helping us grow our reach and impact? Are we helping them do the same?
5. How do we build a global community of mentors?
One of the key goals of Maker Party is to grow and strengthen a lasting community of Webmaker mentors. With this in mind, we designed multi-step process that included: 1) recruiting and teaching mentors (Teach the Web MOOC); 2) offering a Mozilla Mentor badge to create a sense of belonging; 3) supporting mentors as they ran Maker Parties; 4) celebrating the best mentors; and 5) creating an ongoing mentor program for people to join post campaign. The questions for the lab: What parts of this worked? Do people want to stay involved? What does a formal ‘program’ for mentors look like? What content, infrastructure and staff do we need?
With over 1,000 Maker Parties under our belt, it’s time to start answering these questions. We have a great deal of real world experience and feedback to throw against the questions above. We also have a slate of formal user testing feedback on webmaker.org that we’re rolling into the design. And we have a growing network of excellent mentors who can help us both reflect and design next steps.
For my part, I’m going to write up reflections on Maker Parties I attended in the UK, the Philippines and Indonesia over the past week. People from across the Webmaker team will also be doing their own posts. And we may do a survey of Maker Party organizers based on the questions above. This will feed into how we evolve both the Webmaker program overall and webmaker.org.
If you’ve been involved, I encourage you to do your own reflections. Blog. Tweet using the #makerparty hashtag. Post in the Webmaker mailing list. We’ve all got a to playing in making Webmaker better.