What is radical participation?

January 9, 2015 § 27 Comments

Last year, we started talking about radical participation and Mozilla — the idea that we need to get more creative and aggressive with our approach to getting people involved if we want to win the current battles we’re fighting on the web.

Radical Participation Doodle

The response has generally been positive. People like the poetry. But a number of people have also asked, what specifically do you mean by ‘radical participation’? Fair question.

Personally, I don’t have a firm definition yet. But I do have thoughts. I’ve jotted them down below with the hope of getting other people to do the same. If people share their thoughts, I’ll try to synthesize what I hear into some sort of working definition or discussion paper over the next few weeks.

Mark’s notes on radical participation at Mozilla:

As a starting point, why do we care about radical participation? Because we want to have an impact on the world. We want to shape the web for the better. For this to happen, we believe that we need an approach participation that is at once massive and diverse, local and global. Without these things, we neither have the diversity nor the number of people we need to confront the huge challenges that Mozilla and the web face today.

The kind of radical participation we need includes:

  1. Many more people than today are working on Mozilla activities around the world in their own small groups.
  2. Some of these people participate by helping to build, improve or promote our products and programs. Our products and programs get better all the time because people are participating. This is traditional open source participation, but not just limited to software and updated with current methods and approaches.
  3. Others are coming up with new ideas for products, programs, whatever — things that move the mission forward in ways that others in Mozilla see as valuable. This is more of an ‘open innovation meets distributed leadership’ definition of participation. IMHO, this is something we want to do but haven’t done well in the past.
  4. Still others are connected to Mozilla because we have designed participation into what we’ve built — there is deep integration of participation into the *use* and *value proposition* of our key products and programs. E.g. people are helping to create an open maps databases as they use Firefox OS or people are teaching others about the web by offering casual advice to other users inside of Mozilla products like Firefox. This is about designing participation into the experiences that Mozilla offers people. We’ve never really done this before.
  5. The result: all these people are having impact that we can see. Our products get better. Our programs succeed. New (and good) ideas for how to move the mission emerge and get acted upon.
  6. All this is decentralized, but it aligns well with our brand, priorities and mission. We find good ways to balance creativity and emergence with coherence and crispness of message.
  7. We have clear programs and infrastructure to support all this: people know how to *act* and get things moving under the Mozilla banner.
  8. Ultimately, there are more Mozilla activities taking place around the world than employees can keep track of, let alone control.

For this to happen, we need an architecture of participation that includes:

  • A clear (and updated) framework for starting something — a project, a local group, etc.
  • Plans and working methods that are as transparent as possible — people see what we’re doing and where we’re going, and can join in. We used to be good at this, but we’re not right now.
  • High quality on boarding and eduction: a way to for people to understand our philosophy, goals and ground rules; and a way for people to quickly get started in doing something useful.
  • A way to recognize — and possibly to rank — people’s participation and contributions. This can both motivate people and help them find a path to what they should do next.
  • A clear *volunteer* leadership structure, where people anywhere can get involved in leading and shaping the direction of Mozilla once they have proven themselves. Education and recognition are key drivers of this.
  • Software that is embedded into the workflow of products and programs that makes participation in that work easier (e.g. SuMo does this well). This lets people who want to do standard stuff have impact fast.
  • Software that lets groups and project organize, communicate and work under the Mozilla banner. This lets people with new ideas or new local communities get going easily.
  • Explicit ways to talk about and evaluate whether a specific group or project is succeeding. On the one hand, a way for teams to brag. On another, a way for teams and the overall org to know when things aren’t going well.
  • Data and metrics that let us optimize, improve and troubleshoot the overall system.

Ultimately, we need better versions of the participation models we have today and we also need completely new approaches that we invent or borrow from others. Taking radical participation at Mozilla will require us to make these kinds of improvements quickly and in ways that show real impact.

As I said above, this are just notes. I don’t think this is the final or complete way to talk about radical participation at Mozilla — we need language that is crisp enough to inspire and specific enough to act on. And, I suspect there is lots missing and much to disagree with. But, hopefully, these notes are enough to spark others to think about how we build more participation and more impact into Mozilla.

My question, especially if you are a Mozillian: what does high impact radical participation look like to you?

If you have ideas on this, please add comments at the end of this post. Or, do your own post and send me a link. I’ll review whatever I see in the next two weeks and then come back with a post that synthesizes what I hear.

PS. A concrete plan of action on community and participation — including increased focus on ReMo and our regional communities — is in the works. Mitchell, myself and others will be posting about this next week.

Transparency habits

January 8, 2015 § 2 Comments

I have always tried to be as transparent as possible in work that I do at Mozilla. Why? I truly believe that thinking and working in the open gets better results. It gets more people engaged. It gives you access to more ideas and perspectives. And, ultimately, it leads to better thinking and better work. Working in the open is core to both who I am — and who Mozilla is.

Over the past year, I feel like I’ve become less good at this. I’m spending more time in Google Docs and video conferences. I’m spending less time blogging, working on wikis and participating in public calls and forums. On some level, this is just a change in what tools I use. But, on another, it’s a switch in my habits. The result is I have less of a transparency habit overall — and it’s harder for people to see what I am (and we are) working on.

As 2015 gets rolling, I want to change this. I want to get back in the groove with my transparency habits. I’m challenging myself to:

  1. Blog more, especially about our plans and progress.
  2. Tweet about what I’m working on so people who are interested can see what I’m focused on in any given week.
  3. Put key documents I’m working on on a central wiki for the project in question so that people can always find them and track them.
  4. Start reading Planet Mozilla and Planet Webmaker again so that I have a better sense of what others are doing.
  5. Do more work on public calls and public forums, and less on closed video calls.

These sound like small things — and in many ways they are. But these little habits can make a real difference in terms of getting people engaged and involved in what we’re doing. As we think about a more radical approach to participation at Mozilla, that’s important. And worth working on.

I encourage everyone at Mozilla to ask themselves: how can we all build up our transparency habits in 2015? If you already have good habits, how can you help others? If, like me, you’re a bit rusty, what small things can you do to make your work more open?

PS. Huge thanks to Humph for his Video Killed the Radio Star post late last year, which is one of the things that inspired me to work on better habits in 2015.

David, Goliath and empires of the web

December 18, 2014 § 3 Comments

People in Mozilla have been talking a lot about radical participation recently. As Mitchell said at recently, participation will be key to our success as we move into ’the third era of Mozilla’ — the era where we find ways to be successful beyond the desktop browser.

davidandgoliath

This whole conversation has prompted me to reflect on how I think about radical participation today. And about what drew me to Mozilla in the first place more than five years ago.

For me, a big part of that draw was an image in my mind of Mozilla as the David who had knocked over Microsoft’s Goliath. Mozilla was the successful underdog in a fight I really cared about. Against all odds, Mozilla shook the foundation of a huge empire and changed what was possible with the web. This was magnetic. I wanted to be a part of that.

I started to think about this more the other day: what does it really mean for Mozilla to be David? And how do we win against future Goliaths?

Malcom Gladwell wrote a book last year that provides an interesting angle on this. He said: we often take the wrong lesson from David and Goliath story, thinking that it’s surprising that such a small challenger could fell such a large opponent.

Gladwell argues that Goliath was much more vulnerable that we think. He was large. But he was also slow, lumbering and had bad eyesight. Moreover, he used the most traditional fighting techniques of his time: the armour and brute force of infantry.

David, on the other hand, actually had a significant set of strategic advantages. He was nimble and good with a sling. A sling used properly, by the way, is a real weapon: it can project a rock at the speed of a .45 caliber pistol. Instead of confronting Goliath with brute force, he used a different and surprising technique to knock over his opponent. He wasn’t just courageous and lucky, he was smart.

Most other warriors would have seen Goliath as invincible. Not David: he was playing the game by his own rules.

In many ways, the same thing happened when we took on Microsoft and Internet Explorer. They didn’t expect the citizens of the web to rally against them: to build — and then choose by the millions — an unknown browser. Microsoft didn’t expect the citizens of the web to sling a rock at their weak spot, right between their eyes.

IMG_20141202_144835~3

As a community, radical participation was our sling and our rock. It was our strategic advantage and our element of surprise. And it is what shook the web loose from Microsoft’s imperial grip on the web.

Of course, participation still is our sling. It is still part of who were are as an organization and a global community. And, as the chart above shows, it is still what makes us different.

But, as we know, the setting has changed dramatically since Mozilla first released Firefox. It’s not just — or even primarily — the browser that shapes the web today. It’s not just the three companies in this chart that are vying for territorial claim. With the internet growing at breakneck speed, there are many Goliaths on many fronts. And these Goliaths are expanding their scope around the world. They are building empires.

Screen Shot 2014-12-09 at 4.46.59 AM

This has me thinking a lot about empire recently: about how the places that were once the subjects of the great European empires are by and large the same places we call “emerging markets”. These are the places where billions of people will be coming online for the first time in coming years. They are also the places where the new economic empires of the digital age are most aggressively consolidating their power.

Consider this: In North America, Android has about 68% of smartphone market share. In most parts of Asia and Africa, Android market share is in the 90% range – give or take a few points by country. That means Google has a near monopoly not only on the operating system on these markets, but also on the distribution of apps and how they are paid for. Android is becoming the Windows 98 of emerging economies, the monopoly and the control point; the arbiter of what is possible.

Also consider that Facebook and WhatsApp together control 80% of the messaging market globally, and are owned by one company. More scary: as we do market research with new smartphone users in countries like Bangladesh and Kenya. We usually ask people: do you use the internet: do you use the internet on you phone? The response is often: “what’s the Internet?” “What do you use you phone for?”, we ask. The response: “Oh, Facebook and WhatsApp.” Facebook’s internet is the only internet these people know of or can imagine.

It’s not the Facebooks and Googles of the world that concern me, per se. I use their products and in many cases, I love them. And I also believe they have done good in the world.

What concerns me is that, like the European powers in the 18th and 19th centuries, these companies are becoming empires that control both what is possible and what is imaginable. They are becoming monopolies that exert immense control over what people can do and experience on the web. And over what the web – and human society as a whole – may become.

One thing is clear to me: I don’t want this sort of future for the web. I want a future where anything is possible. I want a future where anything is imaginable. The web can be about these kinds of unlimited possibilities. That’s the web that I want everyone to be able to experience, including the billions of people coming online for the first time.

This is the future we want as a Mozilla. And, as a community we are going to need to take on some of these Goliaths. We are going to need reach down into our pocket and pull out that rock. And we are going to need to get some practice with our sling.

The truth is: Mozilla has become a bit rusty with it. Yes, participation is still a key part of who we are. But, if we’re honest, we haven’t relied on it as much of late.

If we want to shake the foundations of today’s digital empires, we need to regain that practice and proficiency. And find new and surprising ways to use that power. We need to aim at new weak spots in the giant.

We may not know what those new and surprising tactics are yet. But there is an increasing consensus that we need them. Chris Beard has talked recently about thinking differently about participation and product, building participation into the actual features and experience of our software. And we have been talking for the last couple of years about the importance of web literacy — and the power of community and participation to get people teaching each other how to wield the web. These are are the kinds of directions we need to take, and the strategies we need to figure out.

It’s not only about strategy, of course. Standing up to Goliaths and using participation to win are also about how we show up in the world. The attitude each of us embodies every day.

Think about this. Think about the image of David. The image of the underdog. Think about the idea of independence. And, then think of the task at hand: for all of us to bring more people into the Mozilla community and activate them.

If we as individuals and as an organization show up again as a challenger — like David — we will naturally draw people into what we’re doing. It’s a part of who we are as Mozillians, and its magnetic when we get it right

We are all citizens of the web

November 10, 2014 § 1 Comment

Ten years ago today, we declared independence. We declared that we have the independence: to choose the tools we use to browse and build the web; to create, talk, play, trade in the way we want and where we want; and to invent new tools, new ways to create and share, new ways of living online, even in the face of monopolies and governments who insist the internet should work their way, not ours. When we launched Firefox on on November 9, 2004, we declared independence as citizens of the web.

Firefox NYT Ad

The launch of Firefox was not just the release of a browser: it was the beginning of a global campaign for choice and independence on the web. Over 10 million people had already joined this campaign by the time of the launch — and 10s of millions more would join in coming months. They would join by installing Firefox on their own computers. And then move on to help their friends, their families and their coworkers do the same. People joined us because Firefox was a better browser, without question. But many also wanted to make a statement with their actions: a single company should not control the web.

By taking this action, we — the millions of us who spread the software and ideas behind Firefox — helped change the world. Remember back to 2004: Microsoft had become an empire and a monopoly that controlled everything from the operating system to the web browser; the technology behind the web was getting stale; we were assaulted by pop up ads and virus threats constantly. The web was in bad shape. And, people had no choices. No way to make things better. Together, we fixed that. We used independence and choice to bring the web back to life.

And alive the web is. For all 2.8 billion of us on the web today, it has become an integral part of the way we live, learn and love. And, for those who think about the technology, we’ve seen the web remain open and distributed — a place where anyone can play — while at the same time becoming a first class platform for almost any kind of application. Millions of businesses and trillions of dollars in new wealth have grown on the web as a result. If we hadn’t stood up for independence and choice back in 2004, one wonders how much of the web we love today we would have?

And, while the web has made our lives better for the most part, it both faces and offers new threats. We now see the growth of new empires — a handful of companies who control how we search, how we message each other, where we store our data. We see a tiny oligopoly in smartphones and app stores that put a choke hold on who can distribute apps and content — a far cry from the open distribution model of the web. We see increased surveillance of our lives both by advertisers and governments. And, even as billions more people come online, we see a shift back towards products that treat people as consumers of the digital world rather than as makers and as citizens. We are at risk of losing our hard won independence.

This is why — on the 10th birthday of Firefox — I feel confident in saying that Mozilla is needed more than ever. We need great products that give people choices. We need places for those of us who care about independence to gather. And we need to guard the open nature of the web for the long haul. This is why Mozilla exists.

Who owns the internet?

Just as we did 10 years ago, we can start to shift the tide of the web by each and every one of us taking concrete actions — big or small. Download the Firefox 10th Anniversary release — and then tell a friend why Mozilla and Firefox still matter. Grab a colleague or a parent or a kid and teach them something about how the web gives them independence and choice. Or, just watch and share the Firefox 10 video with friends (it’s really good, honest :)). These are a few small but meaningful things you can do today to celebrate Firefox turning 10.

Putting the web back on course as a force for openness and freedom will require much more than just small actions, of course. But it’s important to remember that the global community of people who installed Firefox for others — and then talked about why — made a huge difference when Mozilla first stood up for the web. We moved mountains over the past 10 years through  millions of people taking small actions that eventually added up to a groundswell. As we look today for new ways to shore up our independence on the web, we will need to do this again.

Th 10th Anniversary of Firefox is a day to celebrate, no doubt. But today is also a day to deepen our commitment to choice and independence — to stand together and start sharing that commitment with everyone around us.It is a day to show that we are citizens of the web. I hope you will join me.

You did it! (maker party)

September 21, 2014 § 1 Comment

This past week marked the end of Maker Party 2014. The results are well beyond what we expected and what we did last year — 2,513 learning events in 86 countries. If you we’re one of the 5,000+ teachers, librarians, parents, Hivers, localizers, designers, engineers and marketing ninjas who contributed to Webmaker over the past few months, I want to say: Thank you! You did it! You really did it!

makerparty_postparty_infographic_static_vertical_v2-600x892

What did you do? You taught over 125,000 people how to make things on the web — which is the point of the program and an important end in itself. At the same time, you worked tirelessly to build out and expand Webmaker in meaningful ways. Some examples:

  • Mozilla India organized over 250 learning events in the past two months, showing the kind of scale and impact you can get with well organized corps of volunteers.
  • Countries including Iran, New Zealand, and Sweden held their first ever Maker Party, adding to the idea that Webmaker is a truly global effort.
  • Tools and curriculum focused on mobile were added into the Webmaker suite — AppMaker was launched in June and was well received in Maker Parties around the world.
  • Over 300 partners orgs including major library and after school networks participated, bringing even more skilled teachers and mentors into our community.
  • New and innovative ways to teach the web in a very low touch manner rolled out, including a Firefox snippet that let you hack our home page x-ray goggles style.
  • Webmaker teamed up with Mozilla’s policy team, with a sub-campaign for Net Neutrality teach-ins plus a related reddit AMA.

It’s important to say: these things add up to something. Something big. They add up to a better Webmaker — more curriculum, better tools, a larger network of contributors. These things are assets that we can build on as we move forward. And you made them.

You did one other thing this summer that I really want to call out — you demonstrated what the Mozilla community can be when it is at its best. So many of you took leadership and organized the people around you to do all the things I just listed above. I saw that online and as I traveled to meet with local communities this summer. And, as you did this, so many of you also reached out an mentored others new to this work.You did exactly what Mozilla needs to do more of: you demonstrated the kind of commitment, discipline and thoughtfulness that is needed to both grow and have impact at the same time. As I wrote in July, I believe we need simultaneously drive hard on both depth and scale if we want Webmaker to work. You showed that this was possible.

Celebrating at MozFest East Africa

Celebrating at MozFest East Africa

So, if you were one of the 5000+ people who contributed to Webmaker during Maker Party: pat yourself on the back. You did something great! Also, consider: what do you want to do next? Webmaker doesn’t stop at the end of Maker Party. We’re planning a fall campaign with key partners and networks. We’re also moving quickly to expand our program for mentors and leaders, including thinking through ideas like Webmaker Clubs. These are all things that we need your help with as we build on the great work of the past few months.

Snapping the puzzle together

September 12, 2014 § 2 Comments

I’ve had a picture in mind for a while: a vision of FirefoxOS + Appmaker + Webmaker mentor programs coming together to drive a new wave of creativity and content on the web. I believe this would be a way to really show what Mozilla stands for right now: putting access to the Internet in more hands and then helping people unlock the full potential of the web as a part of their lives and their livelihoods.

Puzzle pieces

The thing is: this picture has felt a bit like a puzzle until recently — I can see where it’s going, but we don’t have all the pieces. It’s like a vision or a theory more than a plan. However, over the past few months, things are getting clearer — feels like the puzzle pieces are becoming real and snapping together.

Bangladesh

Dinner w/ Mozilla Bangladesh

I had this ‘it’s coming together’ feeling in spades the other day as I had dinner w/ 20 members of the Mozilla community in Bangladesh. Across from me was a college student named Ani who was telling me about the Bengali keyboard he’d written for FirefoxOS. To his right was a woman named Maliha who was explaining how she’d helped the Mozilla Bangladesh community organize nearly 50 Webmaker workshops in the last two months. And then beside me, Mak was enthusiastically — and accurately — describing Mozilla’s new Mobile Webmaker to the rest of the group. I was rapt. And energized.

More importantly, I was struck by how the people around the table had nearly all the pieces of the puzzle amongst them. At a practical level, they are all actively working on the practicalities of localizing FirefoxOS and making it work on the ground in Bangladesh. They are finding people and places to teach Webmaker workshops. They have offered to help develop and test Appmaker to see if it can really work for users in Bangladesh. And, they see how these things fit together: people around the table talked about how all these things combined have the potential for huge impact. In particular, they talked about the role phones, skills and publishing tools built with Mozilla values could unleash a huge wave of Bengali language content onto the mobile internet. In a country where less than 10% of people speak English. This is a big deal.

The overall theory behind this puzzle is: open platforms + digital skills + local content = an opportunity to disrupt and open up the mobile Internet.

IMG_20140912_204932

Well, at least, that’s my theory. I see local platforms like Firefox OS — and HTML5 in general — as the baseline. They make it possible for anyone to create apps and content for the mobile web on their own terms — and they are easy to learn. In order to unlock the potential of these platforms, we also need large numbers of people to have the skills to create their own apps and content. Which is what we’re trying to tee up with our Webmaker program. Finally, we need a huge wave of local content that smartphone users make for each other — which both Webmaker and Appmaker are meant to fuel. These are the puzzle pieces I think we need.

On this last point: the content needn’t be local per se — but it does need to be something of value to users that the web / HTML5 can provide this better than existing mobile app stores and social networks. Local apps and content — and especially local language content — is a very likely sweet spot here. The Android Play Store and Facebook are bad — or at least limited — in how they support people creating content and apps. In languages like Bengali, the web — and Mozilla — have historically been much better.

But it’s a theory with enough promise — with enough pieces of the puzzle coming together — that we should get out there and test it out in practice. Doing this will require both discipline and people on the ground. Luckily, the Mozilla community has these things in spades.

India Community

Mozillians at Webmaker event in Pune

Talking with a bunch of people from the Mozilla India community underlined this part of things for me — and helped my thinking on how to test the local content theory. Vineel, Sayak and others told me about the recent launch of low cost Firefox OS smartphones in India — including a $33/R1999 phone from a company called Intex. As with Firefox releases in many other countries, the core launch team behind this effort were volunteer Mozilla contributors.
Working with Mozilla marketing staff from Taiwan, members of the Mozilla India community made a plan, trained Intex sales staff and promoted the phone. Early results: Intex sold 15,000 units in the first three days. And things have been picking up from there.

It’s exactly this kind of community driven plan and discipline that we will need to test out the Firefox OS + Appmaker + Webmaker theory. What we need is something like:

  1. Pick a couple of places to test out our theory — India and Bangladesh are likely options, maybe also Brazil and Kenya.
  2. Work with the community to test out the ‘everyone can author an app’ software first — find out what regular users want, adapt the software with them, test again.
  3. Make sure this test includes a strong Webmaker / training component — we should be testing how to teach skills at the same time as testing the software idea.
  4. Make sure we have both phones and a v1 of Mobile Webmaker in local languages
  5. Also, work with community to develop a set of basic app templates in local language — it’s important not to have an ‘empty shelf’ and also to build around things people actually want to make.
  6. Move from research to ‘market’ testing — put Mobile Webmaker on FirefoxOS phones and do a campaign of related Webmaker training sessions.
  7. Step back. See what worked. What didn’t. Iterate. In the market.

This sort of thing is doable in the next six months — but only if we get the right community teams behind us. I’m going to work on doing just that at ReMoCamp in Berlin this weekend. If there is interest and traction, we’ll start moving ahead quickly.

In the meantime, I’d be interested in comments on my theory above. We’re going to do something like this — we need everybody’s feedback and ideas to increase the likelihood of getting it right.

Quick thoughts from Kenya

July 18, 2014 § 2 Comments

Going anywhere in Africa always energizes me. It surprises me. Challenges my assumptions. Gives me new ideas. And makes me smile. The week I just spent in Nairobi did all these things.

Airtel top up agenda in Nairobi

The main goal of my trip was to talk to people about the local content and simple appmaking work Mozilla is doing. I spent an evening talking with Mozilla community members, a day and a bit with people at Equity Bank and a bunch of time with people from iHub. Here are three of the many thoughts I had while reflecting on the flight home:

Microbusiness is our biggest opportunity for AppMaker

I talked to ALOT of people about the idea of non-techie smartphone users being able to make their own apps.

My main question was: who would want to make their own app rather than just use Facebook? Most of the good answers had to with someone running a very small business. A person selling juice to office workers who wastes alot of travel time taking orders. An up and coming musician who wants a way to pre-sell tickets to loyal fans using mobile money. A chicken farmer outside Nairobi who is always on the phone with the hotels she sells to (pic below, met her and her husband while on a trip with Equity Bank folks). The common thread: simple to make and remix apps could be very useful to very small real world businesses that would benefit from better communications, record keeping and transaction processing via mobile phone.

IMG_20140717_085731~2

Our main priority with AppMaker (or whatever we call it) right now is to get a first cut at on-device authoring out there. In the background, we also really need to be pushing on use cases like these — and the kind of app templates that would enable them. Some people at the iHub in Nairobi have offered to help with prototyping template apps specific to Kenya over the next few months, which will help with figuring this out.

Even online is offline in much of Africa

As I was reminded at MozFest East Africa, even online is offline in much of Africa (and many other parts of the world). In the city, the cost of data for high bandwidth applications like media streaming — or running a Webmaker workshop — is expensive. And, outside the city, huge areas have connections that are spotty or non-existent.

BRCK-in-use

It was great to meet the BRCK people who are building products to address issues like this. Specifically: BRCK is a ruggedized wifi router with a SIM card, useful I/O ports and local storage. Brainstorming with Juliana and Erik from iHub, it quickly became clear that it could be useful for things like Webmaker workshops in places where connectivity is expensive, slow or even non-existent. If you popped a Raspberry Pi on the side, you might even be able create a working version of Webmaker tools like Thimble and Appmaker that people could use locally — with published web pages and apps trickling back or syncing once the BRCK had a connection. The Kenyan Mozillians I talked to were very excited about this idea. Worth exploring.

People buy brands

During a dinner with local Mozillians, a question was raised: ‘what will it take for Firefox OS to succeed in Kenya?’ A debate ensued. “Price,” said one person, “you can’t get a $30 smartphone like the one Mozilla is going to sell.” “Yes you can!”, said another. “But those are China phones,” said someone else. “People want real phones backed by a real brand. If people believe Firefox phones are authentic, they will buy them.”

IMG_20140717_103451~4

Essentially, they were talking about the tension between brand / authenticity / price in commodity markets like smartphones. The contention was: young Kenyan’s are aspiring to move up in the world. An affordable phone backed by a global brand like Mozilla stands for this. Of course, we know this. But it’s a good reminder from the people who care most about Mozilla (our community, pic below of Mozillians from Kenya) that the Firefox brand really needs to shine through on our devices and in the product experience as we roll out phones in more parts of the world.

Mozillians from Nairobi

I’ve got alot more than this rumbling around in my head, of course. My week in Uganda and Kenya really has my mind spinning. In a good way. It’s all a good reminder that the diverse perspectives of our community and our partners are one of our greatest strengths. As an organization, we need to tap into that even more than we already do. I truly believe that the big brain that is the Mozilla Community will be a key factor in winning the next round in our efforts to stand up for the web.

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