Members as advocates for the web?
January 14, 2011 § 9 Comments
We need active members that could be contributors one day, or at least open web advocates.
I agree with this at the highest level: we want people to be active and engaged. Some obvious questions flow from this: What’s roles could members play? Will they want to play these roles? What would we need to do to support them?
Big questions. We’ll all need to put our thinking and experimenting caps on to find good answers. I posted this comment on Bogo’s blog with my gut level thinking (edited a bit):
Thanks for this Bogo. Helpful. I agree that we want members who will become active advocates (soon) and active contributors (over time). It’s also important to remember that anyone who Joins Mozilla has already acknowledged their commitment and that in itself is advocacy.
One thesis I have is that huge numbers of people are willing to sign up for the role of spreading the word about Mozilla and the web. It’s something that is fun and that people will be excited to do. Also, I think we can get people to this advocate role quite quickly if we are well organized.
My guess is that the group of people who give time will always be smaller, and it takes a longer time for people to get involved at this level. We need to get good at always providing step by step pathways for people to get involved if they want to go further. And even better at managing and organizing across many small projects within Mozilla. That said, I think we can grow our contributor community massively over time as a second order effect from membership and advocacy work.
Reflecting since I posted the comment, I realize I like Bogo’s ‘advocates for the open web’ concept quite a bit. I wondered: will people who Join Mozilla want to be advocates for the open web? What would this look like in practice?
I plan to post more on this in coming weeks. However, I wanted to share this question now to see if people have ideas.