Status update: MoFo Plans for 2011
January 6, 2011 § 31 Comments
In 2010, the MoFo team had one big goal: grow Mozilla’s scope. The core of this was Drumbeat — an effort to move beyond software, getting all kinds of people doing things to help the web. We also applied our elbow grease getting more people to understand and contribute to Mozilla as a cause.
At our December board meeting, we agreed to double down on our efforts to expand Mozilla’s scope as we move into 2011. Our plan is to a) grow the reach and impact of Drumbeat and to b) launch a membership program that will connect 100,000s of new people to Mozilla. These slides provides an overview of the plan:
If you just want the quick summary, the top level plan looks something like this:
1. Grow Drumbeat. More projects and reach.
- More participation and adoption of big 2010 projects — School of Webcraft, Universal Subtitles and Web Made Movies.
- Three new projects at this same scale, at least one focused on journalism. Also: small projects to plant seeds for 2012.
- New drumbeat.org site launching in Q1, demonstrating a number of open social standards.
- Second Drumbeat Festival, likely focused on Media, Freedom and Web.
2. Launch Mozilla membership program.
- Aim: connect people to Mozilla, build much broader understanding of our public benefit mission.
- Basic offering: $5 to join Mozilla. Gives you bragging rights to say ‘I’m a Mozillian’ and an inside track on information about what’s happening in Mozilla and on the web.
- Mozilla-wide effort, ideally kicking off just before Firefox 4. Culminates in large scale global event toward end of 2011.
Also: we will continue to play core community support and legal structure functions for the whole of the Mozilla community in 2011.
We’ll be blogging more on individual elements of this plan in coming weeks. Watch Planet Mozilla and Planet Drumbeat for these posts. Also, if you have feedback or want to get involved in any of this, please comment below or pop me an email.
Quick clarification (jan 7):
We’re still in the early stages of defining the membership program. There are many decisions yet to be made about how we describe it and how it works. Eg. what should we call people who sign up? Comments below suggest it should be something other than ‘Mozillian’.
There is one certainty however: this program it is not a replacement for the awesome community of 50,000 Mozillians who make, localize and promote Firefox everyday. These people are the life blood of what we do and will never be asked for money in order to belong to Mozilla. They are already giving something much more valuable. The ‘Join Mozilla’ program is for people who are not — and may never be — ready to contribute at this level.
More posts coming soon with details and questions for discussion on membership. The idea here was just to let people know it’s a priority for 2011.