Drumbeat in 3 bullets

October 31, 2010 § 5 Comments

Melissa Shapiro recently ran our team through a media training. She pushed us hard to come up with the three bullet Drumbeat elevator pitch. Here is what we came up with:

  1. Mozilla exists to make sure the internet stays open and awesome.
  2. With Drumbeat, we’re moving beyond Firefox to build more things that make the web better — not just software.
  3. We’re doing this by reaching out new kinds of people — teachers, filmmakers, lawyers, journalists. These people will play a key role in shaping the future of the web.

This is similar to what I presented at the Mozilla Summit in the summer, but much simpler and easier to repeat. So, I figured I should share it.

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