Crisper Drumbeat messaging. Feedback?
May 18, 2010 § 12 Comments
A few weeks back, I posted an updated Drumbeat description. People said it was good, but not good enough. We’ve pushed hard to come up with something better and crisper. These result is a simple set of key messages that explain Drumbeat and why it matters. We’ll use these to write site copy, update our slide decks and drive our upcoming social media campaign.
I’ve pulled the current version from the wiki and pasted below. It’s very close to final — we’re turning it into new web site copy as we speak. Feedback and tweaks welcome. As always, we’ll iterate.
Drumbeat is about keeping the web open.
- We’re building a movement. We want to keep the web open for the next 100 years.
- Where to start? Everyday web users making and doing things that help the open web.
- Drumbeat’s role: host projects and events that gather smart, creative people around big ideas.
We all benefit from the open web.
- It’s the most powerful communication tool in the history of humanity.
- The nervous system of trade, education, governance, activism, and play.
- Lets a single idea achieve global impact.
- All without needing someone else’s approval or permission.
- Open = ( Participatory +Transparent + Decentralized + Generative)
But we can’t take the freedom of the web for granted.
- There are many who would neuter or control the web we have built.
- Imagine an internet filled with devices you can’t tinker with and walled gardens.
- What’s at risk? Privacy. Access. The freedom to create and innovate.
We need to protect it. Improve it. Grow it.
- We helped keep the web open when 20,000 of us built Firefox.
- And we’ve been continuing that work ever since.
- It’s what we do. It’s all we do. And we’re known to do it well.
Drumbeat = your chance to keep the web open and free.
- A chance for the rest of us to get involved.
- A global community of smart, creative, everyday people who actually make and do things that attack problems, power big ideas, and build the open web.
- Who? Teachers. Lawyers. Artists. Bankers. Plumbers. Anyone who uses and loves the internet.
You can get involved online or face-to-face.
- We’ve planted a flag. A place to gather and collaborate.
- Start a project, or join one that’s already rolling.
- If your project gets traction, we’ll shout from the top of the mountain about it. We may even fund it.
- Go to an event in your city. Work on a project with neighbors, or just paint a picture of what you want the web to look like in 100 years.
- It’s all about lending your skills and creativity to the cause of the open web.
For those who are interested: the text above was very much fueled by community input. Major sources of input included comments my Drumbeat messaging post from a few weeks back plus a key messages thread in the Drumbeat newsgroup. Kudos go to Dharmishta Rood and Geoff MacDougall for pulling all these ideas together.