New Drumbeat blurb, needs feedback
April 16, 2010 § 14 Comments
This week I’ve been recrafting the basic messaging for Mozilla Drumbeat. What I’ve written is short and simple, without much detail. I believe this is what we need for people new to Drumbeat.
It would be help to get feedback at this point. My main question: does this effectively explain Mozilla and Drumbeat to a sympathetic but uninformed audience? Here’s the text:
Mozilla is about to launch Drumbeat: an invitation to everyday internet users to help keep the web open. For 2010, Mozilla has committed $500k to Drumbeat Open Web Fund to support social entrepreneurs whose initiatives grow and protect internet freedom. We will also organize Drumbeat events in cities worldwide and provide a project and event platform organizing at drumbeat.org.
Will the internet still be open in 50 years? The web is healthy now, providing raw material for new kinds of innovation, creativity, wealth and democracy. Yet there are many who see this as a threat, and would neuter or dumb down the net. The Mozilla community believes we can — and must – keep the web open. That’s why we build Firefox. It’s also why we’re starting Drumbeat, an invitation to teachers, artists, lawyers, filmmakers and other everyday internet users to do things that will make the web better, and keep it open for the long haul.
What are your goals?
Ultimately, our goal is a strong, safe open internet: an internet built and backed by a massive global community committed to the idea that everyone should all be able to freely create, innovate and express ideas online without asking permission from others. In order to help this movement grow, Mozilla Drumbeat will:
- Back social entrepreneurs who are making things — movies, courses, websites, art, etc. — that encourage huge numbers of people to actively participate in building a better internet.
- Find and nurture thousands of local community leaders who will invite people in their cities to participate in practical, hands on open web projects and events.
- Create a compelling and diverse narrative about the open web that motivates millions of people around the world to get involved in the cause of keeping the internet open for the long haul.
Of course, we will do these things in the same way we make Firefox — using an open, participatory and global approach to build things that simultaneously make the web stronger and delight the people who use them.
How will it work?
Our first objective is to develop new ways for everyday internet users to participate in building a better internet. We believe hands on, participatory web projects are the best place to start. We’ll back the best of these projects with modest seed funding and help recruit contributors through local events. Here is an overview:
We began experiments with this model in early 2010. Innovative open web projects and vibrant local events are already starting to roll.
Mozilla is a global community of people building things that make the internet better, and more open. We believe that innovation, openness and participation are essential elements of the web.
The Mozilla community’s greatest achievement is the creation of the open source Firefox web browser. Introduced in 2004, Firefox has played a major role in ensuring the web has remained open, safe and based on tech standards that allow anyone to create and innovate online without asking for permission. Firefox is developed and translated into over 70 languages by a community of approximately 20,000 volunteers and 250 paid staff. It is used by 350 million people around the world: a quarter of everyone who uses the internet.
Building on the Firefox experience, we believe that even more people can – and must – get involved in the cause of keeping the internet open. Artists, lawyers, teachers, filmmakers, anyone who cares about the future of the internet – these people have skills and creativity that can help make the open web stronger in very concrete ways. We’re starting Drumbeat to make this kind of participation possible, and easy.
Mozilla Foundation is a global public benefit organization that supports the work of the Mozilla community. Headquartered in Mountain View, CA, Mozilla also has offices in Auckland, Beijing, Paris, Tokyo, Toronto and Vancouver
As context: I’ve written this text as part of a Drumbeat introduction for other foundations. I suspect we’ll use some version of it on drumbeat.org and elsewhere. So, feedback is very important at this point. Post comments below. Tough love encouraged.