Drumbeat notes 6: What makes a good Drumbeat?
September 30, 2009 § 1 Comment
This is the sixth in a series of notes posts about Mozilla Drumbeat. The idea here is to list out start refining criteria that ‘make a good Drumbeat’. While this list is short and simple (needs to be), it’s actually based on about a dozen conversations. Special thanks to Alex on this one.
Overall things to look for in set of Drumbeat activities:
- Important. Critical to the future of the internet and the digital society we’re building. Not a side issue.
- Resonant. Echoes ideas we’re already championing w/ technology (e.g. privacy or open web).
- Simple. Ideas framed in ways that people beyond geek world can understand. Think: knitting bloggers.
- Actionable. Anyone can participate. Each act of participation makes the web better somehow.
- Sexy, or painful. Either has huge wow factor, or ties to critical pain point people have w/ internet.
Additional things to look for in specific campaigns:
- Generative. Strong seed idea, but w/ much scope for people to hack, evolve and remix.
- Winnable. People can see what we’re striving for and believe it can be achieved.
Also, in designing a campaign, we need to be able to communicate:
- Why it matters?
- What change or outcome is needed?
- How you can help?
- The impact of your help?