Drumbeat notes #4: ground game and local events
September 1, 2009 § 5 Comments
This is the fourth in a series of notes posts about Mozilla Drumbeat. It summarizes ideas related to building a Drumbeat ground game and doing local events. Many of these ideas are now in the Drumbeat:Conga proposal. The notes are drawn from comments posted online and many many face to face conversations.
1. There is no question that Drumbeat needs a strong ground game: people working with each other locally to promote and steward the open web. This could take the form of local events or local Mozilla ‘clubs’.
2. Local, self-organized events, activities and clubs offer a) an approachable entry point for people who are new to the idea that the web is an important public asset and b) a scalable way for large numbers of people to participate as leaders and organizers.
3. There are many existing channels and events that we could work with to get people involved in Drumbeat. BarCamps and CCSalons seem like especially good partnership opportunities. We could encourage local Mozilla people to lead conversations or run skill shares at these events.
4. There are also a number of existing Mozilla channels that we could work through. These include SpreadFirefox.com, Campus Reps, MozCamps, localizers and community marketers. We should be engaging people in these communities to get feedback on Drumbeat.
5. Encouraging Drumbeat participation from these existing communities probably starts with a set of simple raw materials that people can use to do talks and run skill shares. These could be quickly built around Drumbeat topics like security, privacy, identity, open video, web standards, etc. The could also include some basic materials on why the web matters as a public asset.
6. Others have expressed interest in building out this sort of ground game together, working in collaboration to raise awareness and share skills related to the open web.
7. Creative Commons has expressed an especially strong desire to collaborate. Working together, Mozilla / Creative Commons have developed an idea tentatively called Conga based around the points above. One liner: P2P chautauquas and skill shares for the open web. It has been posted to the Drumbeat wiki for comment.
8. Update: Forgot to say in original post -> A number of people have said that Europe is a particularly good place to start with this kind of local event strategy. Interested to know if people agree.