Which Mozilla blurb works best?
June 4, 2009 § 14 Comments
The response was great when I asked people ‘how would you describe Mozilla in one sentence?‘. Over 30 people responded, and other people also contacted me directly with feedback and interest. This was all really helpful.
As the last week’s Wordle image demonstrated, there were a few common words that came up over and over — community, internet, people, open, better, innovation, choice.
Drawing inspiration from all of these ideas plus other core Mozilla mission docs, I went back to the task of playing with boilerplate text we use for press releases and other things. I came up with three fairly different versions:
Take #1 . Mozilla is a global community of people creating a better internet. We build public benefit into the internet by creating free, open source products and technologies that improve the online experience for people everywhere. We work in the open using a highly disciplined, transparent and participatory development process under the umbrella of the non-profit Mozilla Foundation. Everything we create is a public asset available for others to use, adapt and improve upon. Join us at http://www.mozilla.org.
Take #2. Mozilla is a global community of people building a better internet. Together, we create software and spread ideas that foster openness, participation and innovation online. Our work is supported by the Mozilla Foundation, a non-profit public benefit organization headquartered in California. Join us at http://www.mozilla.org.
Take #3. Mozilla is a public benefit organization that exists to make the internet better. We believe that the internet is an integral part of modern life. It enriches education, communication, business, entertainment and society as a whole. We work with a community of thousands of people around the world to build software and spread ideas that foster openness, participation and innovation online. Join us! http://www.mozilla.org.
None of these is quite right yet, but it does feel like there are some strong elements emerging. People and Mozilla’s global community. The importance of an open, participatory web. Mozilla’s public benefit nature. These are all simple and obvious ideas but, as I said when I started this thread, a good chunk of the 300 million people who use Firefox don’t associate Mozilla w/ these concepts. We need to work on that.
I’d be interested in hearing which if any of these directions resonate with people. They probably won’t get used for anything exactly as is. But reactions are super helpful in coming up with things we’ll actually use in the end. I’ve created a short survey with this in mind — if you’re interested in this topic, please take 30 seconds to fill out the survey. Also, if you’ve got alternate riffs on the text above, feel free to post them here as a comment.