May 7, 2013 § 2 Comments
Plans are coming together for Mozilla’s Maker Party 2013. And I’m getting excited. Last year’s party had people making things on the web at 700 local events in 80 countries. This year it’ll be bigger. But, more important, I think this year will plant the foundations for something that lasts well beyond the campaign: a movement of people who want to teach 10s of millions of people how the web works.
Mozilla has built this kind of movement before: when we first launched Firefox. Many people just downloaded Firefox 1.0 because it was great. But others became on-the-ground evangelists and promoters. They told their friends about Firefox. They installed it on other people’s computers. They showed them how to use bookmarks, and pop-up blockers and add-ons. And, over 10,000 of them of them put up money to tell the world about Firefox in a historic two-page Sunday New York Times ad.
In my view, the mentors and local champions who will step up to organize the Mozilla Maker Party are just like the early enthusiasts who helped Firefox get to 500 million users. It’s these people who will show the first million Webmakers what they can make. Who will start awarding badges that reward people for their skill and creativity on the web. And who will create excitement about all the tools and programs across the web the empower people to make and create. These mentors and local champions are the core leaders that Mozilla needs if we want to teach the world the web.
Building on last year’s successful Summer Code Party, Maker Party 2013 has a number of pieces designed specifically to help mentors and local champions succeed. Five that I’m really excited about are:
1. Teach the Web: a nine-week free and open online course for people who want to be Mozilla mentors and local champions. It’s highly collaborative, convening nearly 3,000 participants to share their teaching practice, learning materials and learn to hack the web on the way. The course started last week, but you can still sign up here www.webmaker.org/teach
2. Super mentors: these are the passionate volunteers who really make the online course and marquee Maker Parties happen. They are experienced in teaching the web, running events and creating teaching materials. Starting with their work on Teach the Web, the Super Mentors are the leadership core of the larger Webmaker Mentor community. We already have over 100 super mentors. We hope to have many more by the time Maker Party 2013 is done.
3. A big tent with more than 40 partner organizations joining the Maker Party and carrying out making-and-learning activities across the globe. Like Mozilla, these organizations are part of a growing movement to teach the web and promote the maker spirit with hands-on learning. This network of partners is critical to growing this movement: there is no way any one organization can do this on its own. Mentors can bring their own organizations into this tent as a way to get publicity and recognition, or just as a way to be part of the party.
4. Hackable Activity Kits: simple ‘instructables’ that you can use show people how to make web pages, Popcorn videos, etc. The guides are hackable, forkable HTML pages so you can customize them. OpenMatt explains these kits well in this post.
5. An improved webmaker.org: We’re launching some new features on webmaker.org June 15 to designed for making and learning on the web. Not only have these tools have been designed with mentors in mind, we’ll also be taking mentor feedback and improving them on a constant basis.
While the Maker Party campaign runs from June to September, Mozilla’s hope is to build a lasting network of people around the world who want to teach people how the web works. In September, we’ll be inviting mentors and local organizers to stay involved in Webmaker. This will include invites to MozFest 2013 in London this October, opportunities for continued online mentoring and local organizing and a chance to help shape where we take the Webmaker mentor program in 2014+. In many ways, Maker Party is a kick off for these lasting activities.
If you are someone who wants to teach the world how the web works — or even just show a few people how to get more creative online — you should get involved. You can start by joining the Teach the Web course or just signing up for Maker Party 2013 updates. Also, start thinking about what you might want to do in your town or city in the coming months. Getting people excited about the web is actually pretty easy. And fun.
April 25, 2013 § 7 Comments
A better picture of Webmaker v2 has snapped into focus over the past few weeks. The current plan builds on the ‘Webmaker as a popular way to make and learn on the web’ vision we set out in December. What’s clearer now is our focus on people who already take photos, blog and create online: we give them new ways to make, remix. and improve their craft. We also them access to mentors committed to helping others learn how the web works.
In this post, I wanted to pull out my top 5 list of things I’m excited about in Webmaker v2:
1. Rebooting the brand to focus on makers of all ages
Cassie, Kate, Chris and others already working to reboot the Webmaker brand and UX to really emanate the maker spirit.
The idea is to appeal to teens and above, not kids. Also, to target people who already ‘make’ in some sense. You can see hints of this in their early mockups.
2. Building a gallery to show all the awesome makes
The biggest gap in Webmaker v1 was the lack of a gallery where you can see what people made. Fixing this is the top priority for Webmaker v2.
The site will lead with tiles of the best things people have made. More importantly, the site will be filled with all sorts of different galleries: makes that teach you how to make a similar thing; makes you made; makes on specific themes; makes that are actually curriculum materials.
3. Creating a Make API so anyone can make a gallery
In related news: we’ve started work on a ‘Make API’ that will let anyone pull a slice of Webmaker content to create their own gallery or service.
At the simplest level, this is a win as it gives us a common publishing model for both Thimble and Popcorn. But, in the long run, the Make API could be something more radical: it’s way for people to store, describe, slice, dice and share any blob of HTML from across the web. Ultimately, it could help people to take control of all the things they make online, no matter where they’ve made them.
4. Deepening learning w/ challenges + badges
Webmaker v2 will include peer reviewed badges based where: 1) we describe a skill; 2) someone submits something they made that demonstrates that skill; 3) a peer or mentor reviews the submission and awards the badge (or not).
This is exciting because a) we can badge for skills defined in the Mozilla web literacy standard and b) people can submit ‘makes’ made with any tool (e.g. Scratch). This second piece is essential if we want to open things up widely on the making as learning front: people don’t just want to make things with Popcorn and Thimble.
5. Making it easy to make hacktivity kits using Thimble
For Webmaker to succeed, we need any mentor in our network to be able to write or remix Hackable Activity Kits.
Currently, that’s difficult as our learning materials are all hard coded web pages that need someone with commit privileges to check in. We’re going to change this by making it possible to create these kits directly in Thimble and then creating a special gallery for these pages. The result: a constantly updated community run gallery of learning materials.
These 5 things — and everything in the Webmaker v2 product vision — represent a big leap forward. When we started 2013, we had a fragmented offering with no single sign on, no gallery and no publishing model. We’re moving to a place where we not only have a unified offering but also something that is flexible in terms of how people publish and how they learn. New features and improvements will roll out weekly over the course of the summer, starting June 15. If you want to track progress on Webmaker v2, follow this scrumbug and this Tumblr blog.
April 22, 2013 § 2 Comments
At last week’s Mozilla Foundation board meeting, we looked at what we’ve done so far in 2013 and what we need to do next. Key messages from the discussion: We’re making good progress on Webmaker. We we shipped better Popcorn and Badges tools. We added a ‘teach’ section to webmaker.org. We undertook experiments with new kinds of remixable content.
However, we still need to roll all this into a Webmaker v2 that will excite and provide value to makers. Also, we need to recognize that we’re doing more than just Webmaker this year: Open Badges is growing even more rapidly than expected. I’ve posted slides from the board meeting here and summarized the content below
As a reminder: our overarching goal for 2013 is to turn Webmaker in a popular way to both make and learn on the web. We set these more specific goals:
- Goal #1: make Webmaker into popular way to make and remix web content (target = 250k makers)
- Goal #2: build better ways to level up skills, craft and code as you make (target = 1M badges)
- Goal #3: grow our global community of mentors to power Webmaker (target = 10k mentors)
While we didn’t explicitly make it a top level goal, it’s clear that ‘make Open Badges successful’ and ‘respond to the demand we’re seeing for badges’ have also become major priorities for 2013.
We’ve made a solid start on all these goals in Q1: building the foundations for Webmaker v2 and growing the Open badges project significantly. Some highlights re: things we shipped and balls we moved:
- PopcornMaker shipped ability to use multiple media files plus better social media sharing.
- Open Badges / Badger shipped 1.0, now ready for Webmaker plus 700 other partner sites.
- Webmaker.org added a ‘teach’ section to house hacktivity kits and other resources for mentors.
- Using Hive and ReMo as a base, we’ve built a core cadre of Webmaker ‘super mentors’.
- Maker Party 2013 is teed up as a major platform for Mozilla and 40+ partner orgs.
While this is solid progress, it’s important to recognize that we still need to roll all of this into a Webmaker v2 that will truly excite and provide value to makers, mentors and learners. Challenges we face include:
- We’ve had a tough time finding right mix of making (goal #1) and learning (goal #2) in the remixable content we’ve been developing for Webmaker v2. We need to get better at adding elements designed to teach specific webmaking skills..
- We started the year with a fragmented technical infrastructure: we’ve had to invest a lot of time in underlying technology like single sign on and a shared publishing system for all Webmaker content.
- We still don’t have an approach to localization: this hard to nail down given the fact that our tools and site are going through rapid changes.
Another challenge is that the scope of our goals is shifting: Open Badges and Open News continue to grow as major initiatives above an beyond what we’re doing with Webmaker. We need to accept the fact that we’re still a multi product / project org and find a way to better support this growth.
The good news: we have a clear plans in place that aim directly at these challenges. The top three priorities as we move through Q2 are:
- Priority #1: ship a v2 of webmaker.org that attracts makers and bakes in learning. (Lead: Brett, w/ Paula)
- Priority #2: drive momentum with mentors and Maker Party 2013, act like a movement. (Lead: Chris, w/ Erica)
- Priority #3: strong Open Badges proof point via Chicago Summer of Learning. (Lead: Erin)
Work on all three of these priorities is well underway and we are making good progress. As we do this work, there a three questions we should be actively discussing:
- Do we have the right making and learning balance as Webmaker v2 ships?
- Are we providing value to makers and mentors? Are they using the site? Running events?
- How can we support Open Badges to respond to growing demand? (June board meeting)
We should all be keeping these things in mind as we build out Webmaker v2, Maker Party and Chicago Summer of Learning, especially the question: are we providing value?
It’s an interesting and intense time. Real traction on our big dreams is within sight: a Mozilla-backed movement where people champion creativity and making on the web; a new era of remixable, Legolike web content; a world of learning that works like the web. At the same time, we’re all heads down on the details of building tools, shipping web sites, making content, writing curriculum and recruiting partners. While it can be stressful, this its actually a very good, Mozilla-like place to be. Our hands are mucky shipping things while we are still aimed at and inspired by big dreams of making the web a better place.
Over the next few months, its going to be important to help each other keep this balance. Reach out to someone working on another part of the project to understand what they are working on. Pitch in as people test and irritate what they’re building. Offer advice to new community members as they show up for the first time (thats going to start happening slot). It may feel like we’re all working on different things: but everything we’re doing all points in the same direction of inspiring and empowering people using the web.
February 13, 2013 § 3 Comments
‘Making is learning’ is a big theme for Mozilla this year. It’s at the heart of Mozilla Webmaker. More importantly, it’s the north star idea guiding the grassroots mentor community we’re building around the world. We want millions more people to get their hands dirty with the web. And we expect they’ll learn something as they do.
I realized today that we need to add two concepts into this theme: tinkering and social. This thought came from a good discussion on the Webmaker mailing list that starts with the question ‘is making learning?’ Rafi Santo both asked and began to answer this question:
The short answer: yes, but it’s complicated. The longer answer is that the best maker-driven learning is never just about the making. It’s about all the things that happen around the making. That initial spark of curiosity, the investigation and early tinkering, the planning and research that follow, the inspirations and appropriations from other projects, the prototypes, the failures, the feedback, and, perhaps most importantly, the iterations upon iterations towards a better make.
He then went on to say:
I’m willing to say that someone is always learning something when they’re making, but they learn best when it entails the sort of process, community and well configured structures of participation.
In part, the discussion around Rafi’s post is a debate about tag lines. Should we rally people under a ‘making is learning’ banner? Or should we be more subtle like ‘making as learning’ or ‘make to learn’? We’ll probably do the later.
However, there are also two important substantive points worth pulling out from the conversation: a) it’s the process of making that drives learning and b) the best learning happens when the making is social. Both of these points are critical to the success of Webmaker.
The process point may be obvious. It’s not just what I made, it’s the journey of the making. But it’s worth calling it out explicitly. Mozilla Rep Emma Irwin writes in response to Rafi’s post:
This spoke to my own learning in programming. I think I learned (and got confidence) more from debugging and being stuck than simply making. The sense of accomplishment of overcoming things that seemed really hard at first have motivated me more than anything. I think those experiences are why I am crazy enough to think I can ‘teach’ now.
Designing tinkering and iteration into Webmaker is critical. A first step is creating content built from the ground up for remix. And, then to support that with tools that let you tinker and play with that content, and share it again with your friends. The idea is to use remix as an onramp to tinkering with the web.
You see an early example in Jacob’s awesome Valentine’s video project on Webmaker.org. The thing about this video: it is designed to be forked. It wants you to add your own photos and change the text. It’s an invitation to tinker. It’s an early invitation, to be sure: we clearly have a lot to learn about how to do this well. But it’s clear to me that this kind of design for tinkering is ‘thing #1′ of key things Webmaker needs to pull in from this conversation.
Rafi’s other big point is about social: we learn best when we make together. Making together can mean a lot of things. At events. In school. With friends at home. In IRC. On Facebook. Etc. What all of these things have in common is that I can see what you are making and you can see me. We can critique each other. We can help each other. We can fail together. We can iterate together. And we can laugh together. Which makes learning funner, faster and deeper.
Making it easy to ‘make things together’ is ‘thing #2′ that Webmaker should pull from this conversation. Making it easy to riff on content on Webmaker.org and in places like Facebook will be a part of this. But, as Rafi hints in his post, the most important factor here won’t be tools and web sites: it will be people. This is why the building a global mentor community is such a huge priority. Everyone needs a place where they can just show up to make and learn. A place filled with people. And a place you can find in 100s of cities around the world. Building on Hive and ReMo, I think Mozilla can create this place. It’s what we want our mentor community to be.
Anyways: thanks Rafi, Emma and others for getting this conversation started. It’s the kind of leadership this nascent Webmaker community needs. And it’s a great way to dig into what do we really want to build together with Webmaker.
January 16, 2013 § 10 Comments
Last month, Anil Dash wrote The Web We Lost. It struck a chord: making the case that there has been t a subtle but massive shift on the web. Not simply a shift from open to closed. It’s more nuanced. Rather, a shift a web that is more human and craftlike to one that is more mechanical and industrial. My words, not his.
As I read it, I was struck by a) how Dash’s post is very much at the heart of why we’re doing Mozilla Webmaker and b) that we’ve done a very poor job ourselves of explaining that why. Which is the reason I’m reaching out to you. I’m working with a bunch of people to explain why anyone should care about web literacy. I need your help.
Myself and others on the Webmaker team came up with this ‘five liner’ to explain the why of what we’re doing.
1. Our goal: help 100Ms more people become makers who understand and tap the full power of the web.
2. Why? The web has fueled massive creativity, productivity and wealth. We want this to continue.
3. When the web was young: people looked under the hood, figured out how it worked and made things.
4. This ‘just figure it out and make it’ is harder to come by today. The hood is harder to open. Learning as you go is not so easy.
5. Mozilla want to turn this upside down. We want to make it easy easy to open again, to learn how things work and to tap the full power of the web.
It’s rough, for sure. But, if you look at the middle three points, you get the idea. The web has given lots to humanity. That happened because it was open and learnable. Now it’s more closed and hard to learn. Which, by implication, puts all the stuff we’ve gotten from the web at risk. Or something like that.
a. For the bullets above, what evidence or examples would you add to bring these points to life? E.g. the private sector has seen 13% rise in productivity due to the web.
b. What other top level arguments would you make for massive web literacy? Why should people care about 100s millions more people understanding how the web works?
c. Most important: how do we deal with the YouTube/Facebook factor? I.e. people are already ‘making stuff’ on social media. What are we talking about that is different? What does ‘the full power of the web’ really offer?
Cracking this nut is important to us. The ideas of ‘web literacy’ and ‘making as learning’ are going to be part of big campaigns we and others do this year. Succinctly explaining why these things matter is going to be critical to success.
Any ideas or comments you’ve got, not matter how hair brained they seem, are helpful. Please leave comments below. Or add to this etherpad.
January 16, 2013 § Leave a comment
Matt Thompson just posted the Mozilla Webmaker 2013 plan slides from our last board meeting. As he summarizes:
Webmaker teaches the art and craft of webmaking to anyone who wants to make something on the web. It starts with projects: users make (amazing) things, learning about the technology and culture of the web as they go.
In 2012 we built the Webmaker brand, product and community.
In 2013 we’ll refine, recruit and get more people using it.
Big picture goal for 2013: Turn our basic Webmaker offering into a product people love. Refine it, recruit mentors and get more people using it.
These slides represent the culmination of the Webmaker 2013 planning work we started late last year. More importantly, they are the foundation for the next generation products and community we’re building. There are already a number of good blog posts about what we’re building next here, here and here.
December 4, 2012 § 13 Comments
‘Webmaker is both a product and a community.‘ This is the conclusion that a bunch of came to last week as we were looking at goals for Webmaker 2013. We need a product that delights, gives people value and builds up demand for content that could only be made on the web. We also need a global community of people excited to teach about the open tech of the web and the creative freedoms that it offers We need to build both of these things.
Based on this discussion and many others, I’ve worked up a first cut description of what Webmaker 2013 might look like. It includes: a product and community description; audience definitions; goals and objectives; and top level metrics. Over the next few weeks, I want to discuss these more broadly and then refine them.
The idea that we want to make a product that people love is at the core of Webmaker 2013. With that goal in mind, I’m proposing a number things that change what we’ve made so far:
- The product will be positioned as a way to ‘animate the web’. Popcorn-powered videos, slideshows, etc. have caught people’s attention. We will make these our core differentiating feature.
- Thimble + Popcorn Maker + Xray Goggles will become more tightly integrated. Your Popcorn video will come wrapped in a Thimble paged editable with Goggles.
- Webmaker.org will become a) showcase for best content people make and b) jumping off point for remixing and learning.
- As part of this, we’ll make flexible gallery tools for ‘me, my friends and my themes’. The galleries themselves will be highly hackable.
- Also: we will start to look like a distributed social network, pushing your content into Tumblr, Twitter, Pinterest, Facebook and always including a remix button that pops you out to Webmaker.org so you can learn, tinker and (re)create.
- Hive + Code Party will merge into an ongoing global community of mentors with local roots. This will be core to the movement building side of Webmaker.
Assuming we go in this direction, we’ll need to again evolve the way we describe Webmaker to the world. Long time Mozilla engineering genius Johnathan Nightingale has been known to day that ‘Firefox combines both rocket (awesome browser) and payload (user choice and web standards)’. We could think of Webmaker in a similar way:
Rocket: Apps to author web pages that move: videos, slideshows, etc. that combine content and code from across the web. The tools solve a problem: they make it way easier than it is today to mix your phone, web and social media content together into a compelling, moving collage that you can share with friends. Also, the content that pops out the other end is magnetic, edgy, useful, new. It looks unlike anything people are making today because it’s made by combining real, live and, sometimes, constantly changing content from across the web. People will love this stuff. And no one else has it (yet).
Payload: Ultimately, this gets people to expect a remix button for everything. People start by making videos, slideshows, etc. that could only be made with the open technology of web. The videos, etc. pull material via URLs + APIs. They pull from your phone, your social networks, everywhere. They make it easy to see, edit and drop in code. Over time, people realize Webmaker content is remixable, view sourceable and can change as the web changes. Also, the tools and the content you make show you how the web works as you make things. There are ‘remix’ and ‘how to’ buttons on every piece of content created using Webmaker tools.
These tools can be hugely popular. I believe that quite deeply. But, like Firefox, with its millions of early adopters who installed a new browser on a friend’s computer, we also need a community and a ground game. I propose that we leverage our existing work on Hive and Summer Code Party to build a global community of mentors, teachers, techies and evangelists. It might be described this way:
A global community of makers and mentors excited to show people what you can do using the creative and technical freedoms of the web and (and open tech in general). They use open tech and a maker attitude to teach everything from art to science to citizenship. Sometimes, they use Webmaker tools. Sometimes they use Scratch. Sometimes they hack with toys and hardware from the junkyard. And everything in between. This community is built on the event and local learning network models that we’ve begun to develop with Summer Code Party and HiveNYC.
The important thing about this community is that, like Mozilla Festival, it’s not just about our tools. It’s about something bigger: using the maker spirit to teach and inspire. Mozilla has an important role to play in connecting this maker spirit back to the web and showing how you can live an online life that taps the creative and technical freedoms of the web to their fullest. This Mozilla side of making — and the Webmaker products — should both fuel and draft in the wind of the broader maker movement, just as Firefox did with open source a decade earlier.
As I say, all of this thinking — plus the detailed goals and objectives I’ve written up for Webmaker 2013 – is a draft for feedback. I’ve set up a bunch of threads on the Mozilla Webmaker mailing list to discuss different aspects of this plan. That’s the best place to go if you want to join into a discussion on these ideas. Of course, comments here on my blog are also welcome.
November 26, 2012 § 16 Comments
We started working on Mozilla Webmaker about a year ago with this thesis: inviting people to make, tinker and share things is the best way to teach the world how the web works.
Much has changed with Webmaker since. We’ve evolved Popcorn Maker into something lean and intuitive. Thimble has emerged from the Xray Goggles. And our vague ideas about community building turned into a worldwide Summer Code Party. But one thing has stayed constant: our core belief that making is the fastest (and funnest) way to learn things.
We’re not the only people who think that making and learning are deeply intertwined. Seymour Papert thought it 30 years back. Today, you see it in action at Maker Faires and in every hackerspaces around the world. You see it in the hands on side of the ‘learn to code’ movement. And, as demonstrated in NESTA’s recent report on innovation in education, you see it in discussions that link the resurgence of making, hacking and craft with new ways to teach and learn.
Reflecting on all this recently, I was reminded that the opportunity here is is much bigger than teaching the world the web. In a world where digital things make making easier and cheaper than ever, we have the chance to move the learning ball quite far in at least three areas: digital literacy; digital citizenship; and STEAM.
If you think about a Maker Faire or a hackerspace for a moment, you can see a snapshot of this opportunity. You turn one direction: you see people who have taught themselves to engineer robots, rocket ships and all kinds of fantastical contraptions. You turn another: you see a table full of kids and parents teaching each other to code with Scratch. And, all around you: you see people helping each other, tinkering, collaborating and inventing by doing. These are all things that we tend to tap into more as we become citizens of the web.
Also: appetite in making and digital creativity is growing. Mozilla recently asked UK young people aged 8 – 15 about coding, making games and making web pages: 67% said they wanted to know how to do these things yet only 3% said they already had these skills. In the same survey, UK parents ranked coding the most important thing for their children to learn after science, english and math. Also, consider that a billion people on our planet already post or curate content online: these people may not be full fledged digital makers yet, but they clearly comfortable creating and sharing online. My guess is that many of these people just need a little nudge to dive deeper into hacking, coding and making.
Of course, tapping into making as a way to make substantial progress on digital literacy, digital citizenship and STEM would require more than just MakerFaires, Popcorn and social networks. It would require a concerted effort to build products, run programs and raise public awareness in a way that gets 100s of millions of people excited about the connection between making and learning. The thing is: it feels like many of us are already making this concerted effort. What we’re not doing yet is talking to each other or telling the world how huge this opportunity is.
As I start planning for Webmaker 2013, I want to find ways to fix this: to build a bigger making and learning agenda. We already work with many people are building this agenda in their own areas: Tim O’Reilly and Dale Dougherty at Make; Tom Kenyon and the people at NESTA in the UK; Connie Yowell and the team at MacArthur. We all agree that the coming year is the right time to really push the idea of making and learning globally. As a first step, I’m working with some of these people on a simpler way to describe making + learning. Let me know if you want to be involved.
November 25, 2012 § 7 Comments
It’s November, which means it’s planning season. Last year at this time we developed a plan for our first year of Mozilla Webmaker. Our overarching goal for 2012 was:
Roll the best Drumbeat software and learning resources into a cohesive webmaker offering
Building on this first year, our overarching ambition for 2013 is to:
Grow Mozilla Webmaker into a product that people love.
We’re in the early stages of developing a more specific set of goals and objectives for 2013. I outlined a first cut at these on last week’s Webmaker call:
In 2013 we want Mozilla Webmaker to be:
1. A popular way to make and remix web content
2. That levels up your web skills as you make things
3. Powered by a global community of makers and mentors
In order for this vision of Webmaker to succeed we need to:
4. Create a culture of excellence (process + outcomes)
5. Tee up solid long term funding and resource base
6. Establish a regular flow of new product ideas
We’ll be honing these over coming weeks. Expect posts with reflections and updates from myself and others on the Mozilla Webmaker team. In the meantime, I’d love to get reactions on this first cut at top level goals.
September 25, 2012 § 8 Comments
We’ve been honing our description of Webmaker recently. Partly, this is so we can explain Webmaker to the world. But it’s mostly aimed to clarifying what we’re building and who we’re building it for as we move into the next phase of development.
At a recent meeting in Toronto, Erin Knight led a set of discussions on this topic. I came out of these discussions with four big takeaways:
1. Webmaker is a peer to Firefox and FirefoxOS.
Mozilla has big priorities right now: the web on the desktop; the web in the mobile environment; and web literacy. We need to start positioning Webmaker in this context, showing how Mozilla’s three big bets / priorities all tie back the same mission.
Also, we need to make the link between the value of a phone you can re-program because it’s made from the web (FirefoxOS) and the value of knowing how the web works (Webmaker). Getting web phones into the hands of millions of skilled and creative people is the key to a next wave of innovation on the web.
2. We should describe Webmaker by simply explaining what you can make.
We need to describe Webmaker more simply and concretely. We’ve been able to say ‘Mozilla wants to create a generation of people who know how the web works and can reprogram it.’ But describing what we’re building to make this happen has been difficult. We took a shot at fixing this in Toronto:
Mozilla Webmaker: a quick way to make, remix or tweak a webpage or video while learning how the web works.
While this isn’t quite right yet, it opens up an important new direction: we should be explaining what you can make with Mozilla Webmaker. This creates a more tangible picture in people’s minds and helps them understand how they can engage. I’m hoping others can come up with better wording than what we have above, but based on the general approach of saying what you can make.
3. Our audience is people with something to share.
Up to now, we’ve been a bit fuzzy about who we’re targeting with Mozilla Webmaker. In Toronto, we narrowed in on ‘people how have a maker attitude and something to share’ as a core audience.
There are two pieces to this. The first is is about an approach to life: one that involves tinkering, remixing and iteration. The second is about having made something that you are proud and excited about, something that you want to share or show to other people: a picture you took; a video you made; a game you’ve modified; a big idea you’ve dreamed up. We build the needs and desires of this audience into our design process as we work on the next phase of Mozilla Webmaker.
4. Educators are also a key audience.
During the last thee months, almost 700 people organized Mozilla Webmaker Summer Code Party events. Whether they gathered 100 people or simply brought a few friends around a kitchen table, these people have played a critical role in getting Mozilla Webmaker off the ground. And they have done so because they care about inspiring and educating others about the creative potential of the web.
Personally, I hadn’t really thought about this group as one of our key audiences before. But clearly they are. These are the first people to ‘get’ what we’re trying to do with Webmaker and to feed back in to help improve it. Like the early adopters who first installed Firefox on other people’s computers, these grassroots educators and evangelists could be the core of our global community. Over the next couple of months, we need to figure out ways to more actively help them and bring them into what we’re building.
These four insights aren’t particularly radical. They fit with where we’ve been going with Mozilla Webmaker for the past year. However, I do think they make it easier to explain what we’re doing. They also offer increased clarity on what we need to be building and who we need to be building it for over the next six months. Erin is going to do her own post on this aspect of the Toronto discussions, looking at how we practically pull all the pieces of Webmaker into a more cohesive offering.