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	<title>commonspace &#187; mozilla</title>
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	<description>things I'm learning along the way</description>
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		<title>commonspace &#187; mozilla</title>
		<link>http://commonspace.wordpress.com</link>
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			<item>
		<title>Open Video Conf Roundup</title>
		<link>http://commonspace.wordpress.com/2009/06/25/open-video-conf-roundup/</link>
		<comments>http://commonspace.wordpress.com/2009/06/25/open-video-conf-roundup/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 18:34:56 +0000</pubDate>
		<dc:creator>msurman</dc:creator>
				<category><![CDATA[mozilla]]></category>
		<category><![CDATA[video]]></category>

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		<description><![CDATA[Wow! was the only word that can really sum up the Open Video Conference last weekend in New York City. It was an amazing confluence of people from the worlds of online video, art, free culture, open content and web technology. This is not a group that comes together often, but it turns out sparks [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=commonspace.wordpress.com&blog=336759&post=1015&subd=commonspace&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><strong>Wow! was the only word that can really sum up the <a href="http://openvideoconference.org/" target="_blank">Open Video Conference</a> last weekend in New York City.</strong> It was an amazing confluence of people from the worlds of online video, art, free culture, open content and web technology. This is not a group that comes together often, but it turns out sparks fly when they do (in a good way).</p>
<div id="attachment_1020" class="wp-caption alignnone" style="width: 410px"><a href="http://commonspace.files.wordpress.com/2009/06/ovc2.jpg"><img class="size-full wp-image-1020" title="Zittrain interviewed" src="http://commonspace.files.wordpress.com/2009/06/ovc2.jpg?w=400&#038;h=162" alt="Zittrain interviewed" width="400" height="162" /></a><p class="wp-caption-text">Photo: Kid Kameleon, CC BY SA NC</p></div>
<p><a href="http://twitter.com/mozpkim">Paul Kim</a>, <a href="http://www.0xdeadbeef.com/weblog/" target="_blank">Chris Blizzard</a>, <a href="http://twitter.com/paul_rouget" target="_blank">Paul Rouget</a>, <a href="http://weblogs.mozillazine.org/asa/archives/007103.html" target="_blank">Asa Dotzler</a> and <a href="http://commonspace.wordpress.com">myself</a> were all there for Mozilla. Also attending was Sebastian from <a href="http://openvideo.dailymotion.com/us" target="_blank">Daily Motion</a> and number of others working with Mozilla on open video in the run up to <a href="https://developer.mozilla.org/en/Firefox_3.5_for_developers" target="_blank">FireFox 3.5</a>. We figured that we should post some quick reflections and takeaways. Here we go:</p>
<p>First take away:<strong> people who make video are great potential allies. </strong>This may seem obvious, but it&#8217;s worth talking about. Whether I was talking to <a href="http://en.wikipedia.org/wiki/Brett_Gaylor" target="_blank">Brett Gaylor</a> about user annotations for <a href="http://www.ripremix.com/" target="_blank">RIP: A Remix Manifesto</a> or listening to <a href="http://www.rhizome.org/info/3.php" target="_blank">Lauren Cornell</a> talking about online video art, it&#8217;s clear that people who make video &#8216;get&#8217; the potential of &lt;video&gt; becoming a first class citizen of the web. These are the people that really can show what&#8217;s possible with open video at the creative level. And they want to do it. The thing is, they&#8217;ll need help. There is a real need to reach out and work with video creators on this front.</p>
<p>Second take away: <strong>we have a long way to go</strong>. The conference provided an opportunity to dig into the practical questions of making open video work &#8212; which was a great reminder that there is a ton of work ahead. Despite best efforts, the <a href="http://openvideoconference.org/2009/06/stay-tuned-for-videos-from-the-ovc/" target="_blank">amazing video feeds from the conference</a> ended up in Flash and not &lt;video&gt; plus Theora (archived versions coming in open video soon). The lively codec panel clarified a number of things, but still left us with more questions than answers (Blizzard to blog on this separately). And, over and over, individual filmmakers expressed a) excitement about open video technology (they love the interactivity it can bring) and b) confusion about where to find good and easy to use tools to start playing with this stuff (there really aren&#8217;t any yet). All of these things are solvable, especially if we work with people who make video everyday. But we&#8217;re clearly still in very early days with open video.</p>
<p>Third take away: <strong>there are some simple things we can do now to build momentum</strong>. Everyone was in constant brainstorm mode in NYC. One good and simple idea: <strong>develop a campaign or visual element that says &#8216;this is open video&#8217;</strong>. Blizzard, <a href="http://twitter.com/nreville">Nicholas</a> and I are going thinking this through, and will post again soon. There were also a number of ideas around helping creators use open video, partly through <a href="http://makeinternettv.org/" target="_blank">better documentation</a> (Blizzard has some ideas on this) and partly by encouraging people to experiment (<a href="http://openvideoconference.org/2009/06/upcoming-open-video-contest-win-a-trip-to-sxsw-2010/" target="_blank">PCF and Mozilla announced an open video contest</a> with this in mind). These are tiny first steps, but they are a practical start and a good way to keep the energy from the conference flowing.</p>
<p>Of course, the big take away is that <strong>open video is both important <em>and</em> fun</strong>. <a href="http://www.kruufm.com/33-open-views-dean-jansen-participatory-culture-foundation" target="_blank">Dean</a>, <a href="http://twitter.com/Starkness" target="_blank">Elizabeth</a>, <a href="http://www.benmoskowitz.com/Site%203/Home.html" target="_blank">Ben</a> and all the volunteers did an AMAZING job organizing an event that showed this. They invited the <a href="http://openvideoconference.org/speakers/" target="_blank">right mix of people</a>, programmed <a href="http://openvideoconference.org/schedule/" target="_blank">the right content</a> and threw the right parties. The organizations that backed the event also showed tremendous leadership and prescience &#8212; <a href="www.participatoryculture.org/" target="_blank">Participatory Culture Foundation</a>, <a href="http://kaltura.org">Kaltura</a>, the <a href="http://isp.law.yale.edu">Yale Information and Society Project</a> and <a href="http://icommons.org" target="_blank">iCommons</a>. All of these people and orgs deserve a huge thank you (I hear clapping!).</p>
<div id="attachment_1021" class="wp-caption alignnone" style="width: 410px"><a href="http://commonspace.files.wordpress.com/2009/06/volunteers1.jpg"><img class="size-full wp-image-1021" title="volunteers" src="http://commonspace.files.wordpress.com/2009/06/volunteers1.jpg?w=400&#038;h=220" alt="Photo: CCLearn, CC BY" width="400" height="220" /></a><p class="wp-caption-text">Photo: CCLearn, CC BY</p></div>
<p><strong>Next steps:</strong> start doing the small and easy things (open video awareness and documentation), and figure out a way to pick up some of the hard stuff along the way (better codecs, easy tools, deeper connections to the people who make video). The good news is there are alot of people and orgs that want to make it happen, and they are gathering around this idea of an <a href="http://www.openvideoalliance.org/" target="_blank">Open Video Alliance</a> (the umbrella for the conference). Good things ahead.</p>
<p><em>PS. <a href="http://openvideoconference.org/2009/06/stay-tuned-for-videos-from-the-ovc/" target="_blank">A full video archive of the conference sessions is coming soon</a>. In the meantime, you can see one of the demos that Blizzard and Paul Rouget gave <a href="http://hacks.mozilla.org/2009/06/connecting-html5-video/" target="_blank">here</a> and Blizzard and my slides <a href="http://www.slideshare.net/msurman/open-video-is-the-future" target="_blank">here</a>. </em></p>
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		<slash:comments>9</slash:comments>
	
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			<media:title type="html">msurman</media:title>
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			<media:title type="html">Zittrain interviewed</media:title>
		</media:content>

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			<media:title type="html">volunteers</media:title>
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		<item>
		<title>Building an open video movement!</title>
		<link>http://commonspace.wordpress.com/2009/06/19/open-video-movement/</link>
		<comments>http://commonspace.wordpress.com/2009/06/19/open-video-movement/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 14:35:12 +0000</pubDate>
		<dc:creator>msurman</dc:creator>
				<category><![CDATA[mozilla]]></category>

		<guid isPermaLink="false">http://commonspace.wordpress.com/?p=1002</guid>
		<description><![CDATA[Prepping for the Open Video Conference, I&#8217;ve been thinking alot about the link between online video and the web. We love the web. We love it because it&#8217;s all about transparency, remixability, participation. It&#8217;s about creativity and innovation. It&#8217;s open. And it&#8217;s wonderful.

Sadly, we cannot say these things about online video today. To be sure, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=commonspace.wordpress.com&blog=336759&post=1002&subd=commonspace&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Prepping for the <a href="http://openvideoconference.org/" target="_blank">Open Video Conference</a>, I&#8217;ve been thinking alot about the link between online video and the web. We love the web. We love it because it&#8217;s all about transparency, remixability, participation. It&#8217;s about creativity and innovation. It&#8217;s open. And it&#8217;s wonderful.</p>
<p><a href="http://commonspace.files.wordpress.com/2009/06/img_7253.jpg"><img class="alignnone size-full wp-image-1013" title="i heart open video" src="http://commonspace.files.wordpress.com/2009/06/img_7253.jpg?w=400&#038;h=239" alt="i heart open video" width="400" height="239" /></a></p>
<p>Sadly, <a href="http://www.0xdeadbeef.com/weblog/?p=977" target="_blank">we cannot say these things about online video today</a>. To be sure, have seen a huge explosion of video creativity on the web. And web cams and phones have made video almost like an everyday language. Yet, <strong>the legal, distribution and technical underpinnings of online video remain much like television</strong> &#8212; opaque, immutable and centralized.</p>
<p>It is now time to change this. It&#8217;s time to fuse the business of art, storytelling and entertainment with the logic and culture of the web. It&#8217;s time to make video a first class citizen on the internet.</p>
<p>Making this happen is partly about <strong>technology that makes video as open and bendable as the rest of the web</strong>. But it&#8217;s also about <strong>applying the logic of the web to how we make and distribute moving images</strong>. These are the things we need if we want to build world where open, participatory video surrounds us.</p>
<p>If there is an open video movement, this is what it is about. Looking around at all the people here at the <a href="http://openvideoconference.org/">Open Video Conference</a> in NYC, it feels like we are here to  imagine and start building this movement.</p>
<h3>What is open video?</h3>
<p>In the world of Mozilla, we often ask ourselves things like: What does an open web look like? What makes the internet better?</p>
<p>The answers are actually quite simple. <strong>Transparency</strong>. <strong>Shared control</strong>. The opportunity to <strong>participate</strong>. The freedom to <strong>innovate</strong> and <strong>remix</strong> without asking permission. These are things we see almost everywhere on the internet, so much so that we can sometimes take them for granted.</p>
<p>Yet, these are not things we can take for granted with online video. Videos delivered in Flash and Silverlight are opaque boxes that you can neither see into nor play with using the rest of the web page. The codecs used to create and distribute these video are locked down with patents, making spontaneous innovation almost impossible. The result is a broadcast-like experience dominated by a few big players and with limited kinds of participation. Like television.</p>
<p><strong>Creating video that thinks like the web starts with technology that people can bend, remix and innovate on.</strong> This what the native (video) element and Ogg Theora in Firefox 3.5 are about. They are an upgrade for video on the web.</p>
<p>Just think of the basic things these technologies offer. All of a sudden it&#8217;s possible to simple things like right click to &#8217;save video as&#8217; that we take for granted with things like images and hyperlinks. More importantly, it possible to create a page where video interacts with other elements in a web page, and where users can interact with the video. There is also the opporuntity to roll up whole new technologies and innovations without asking if it&#8217;s okay.</p>
<p>Of course, <strong>the real opportunity comes when people start using these technologies to create, distribute and remix videos in new ways. </strong>We&#8217;re seeing the early wave of this with <a href="http://openvideo.dailymotion.com/">Daily Motion</a>&#8217;s collection of open videos. With <a href="http://www.downloadsquad.com/2008/01/17/wikipedia-goes-video/">Wikipedia</a>&#8217;s efforts to let people collaborate on video articles. And with projects like Brett Gaylor&#8217;s <a href="OpenSourceCinema.org">OpenSourceCinema.org</a>.</p>
<p>Together, these new technologies, content and production experiments start to show us what open video can look like. They show us what we can now build.</p>
<h3>What&#8217;s at stake?</h3>
<p>The stakes are huge and important. <strong>We can choose a world of online video that looks like television, or one that looks like the web.</strong> These are the options.</p>
<p>The stakes are very clear for anyone who makes anything that vaguely resembles what we used to call &#8216;movies&#8217; &#8212; be they two minute comedy clips or full scale interactive cinema. If the domination of a few distribution channels grows, things are likely to get both more limiting and more expensive. This will be exacerbated things like the increase <a href="http://ajaxian.com/archives/why-open-video-matters-and-what-we-are-trying-to-do-about-it" target="_blank">introduction of higher licensing fees </a>for videos distributed using the MPEG-owned codecs (am I saying this right?) used to distribute most online video today.</p>
<p>Open video is a way for people anyone who makes video to route around these problems, to embrace creativity and to engage with new audiences. The potential is almost unimaginable.</p>
<p>But the stakes are also high for people who use video casually everyday. With webcams and phonecams, video has become like language. We all use it all the time to communicate and to share things we like. In the world, trends like  <a href="http://arstechnica.com/news.ars/post/20081015-youtube-to-mccain-no-special-treatement-for-dmca-takedowns.html" target="_blank">censorship via abuse of the DMCA</a> and an <a href="http://www.techradar.com/news/internet/web/youtube-figures-dwarf-rivals-132878" target="_blank">overly-concentrated audiences become huge concerns</a>. Open video can help us avoid things like this  and preserve the participatory nature of the web.</p>
<p>Of course, most important of all is what is at stake for the web as a whole. The future of online video and the future of the web are interlinked. We are seeing increased centralization and decreased competition in online video. YouTube&#8217;s US marketshare is bigger than its 64 biggest competitors combined. This kind of concentration may not matter at all. Or, as the importance of online video grows, it may mean that the diverse business and cultural ecosystem that is the web is at risk. Open video can keep this ecosystem healthy.</p>
<h3>The way forward</h3>
<p><strong>This is a critical moment in the evolution of the web and online video </strong>&#8211; we need to make sure we choose the right direction. This is why 500 people have gathered at the <a href="http://openvideoconference.org/" target="_blank">Open Video Conference</a> in NYC.</p>
<p>Making sure open video wins means inventing, evangelizing and playing hard on all fronts &#8212; technology, content, production methods. There are three things we can do to start:</p>
<ol>
<li>Make it easy and fun for people to make and watch open video. <strong>Technology choices matter</strong>.</li>
<li>Create an explosion of open video content online. We need this to snowball to <strong>move the market</strong>.</li>
<li><strong>Invent new ways of expressing ourselves</strong> together with moving images. This is where the fun begins.</li>
</ol>
<p>No one knows exactly how to do these things. But they are clearly important. And, by the end of these three days, we should have some good scheming done to get us rolling.</p>
<p>Of course, whatever we do here will just be a start. Our colleague David Ascher often says: &#8220;Mozilla is not an organization that&#8217;s afraid to do things that take a long time.&#8221; It&#8217;s this attitude that made it possible to successfully take on Internet Explorer and bring standards back to the web. <strong>Patience &#8212; and an army of passionate, committed people &#8212; makes the seemingly impossible into the possible.</strong></p>
<p>We get the sense that the people coming to <a href="http://openvideoconference.org/">Open Video Conference</a> aren&#8217;t afraid to take on something that will take a long time. We&#8217;re taking a first step in building open video on the web. And we&#8217;re in it for the long haul.</p>
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		<slash:comments>11</slash:comments>
	
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			<media:title type="html">msurman</media:title>
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			<media:title type="html">i heart open video</media:title>
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		<title>Moz Service Week: give the gift of an open web</title>
		<link>http://commonspace.wordpress.com/2009/06/16/mozilla-service-week-give-the-gift-of-an-open-web/</link>
		<comments>http://commonspace.wordpress.com/2009/06/16/mozilla-service-week-give-the-gift-of-an-open-web/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 00:20:55 +0000</pubDate>
		<dc:creator>msurman</dc:creator>
				<category><![CDATA[mozilla]]></category>

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		<description><![CDATA[A year ago, I wrote a post entitled &#8216;The Next Million Mozillians&#8216;. I have been obsessed with the question of how we create new ways for people to get involved in the Mozilla community ever since. I believe this kind of large scale community building is essential if we genuinely want to:
Make openness, participation and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=commonspace.wordpress.com&blog=336759&post=997&subd=commonspace&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>A year ago, I wrote a post entitled &#8216;<a href="http://commonspace.wordpress.com/2008/06/18/the-next-million-mozillians/" target="_blank">The Next Million Mozillians</a>&#8216;. I have been obsessed with the question of how we <strong>create new ways for people to get involved in the Mozilla community</strong> ever since. I believe this kind of large scale community building is essential if we genuinely want to:</p>
<p style="padding-left:30px;"><em>Make openness, participation and distributed decision-making more common experiences in Internet life.</em></p>
<p>&#8230; as we stated in <a href="http://blog.lizardwrangler.com/2009/01/05/integrated-revised-2010-goals/" target="_blank">our 2010 goals</a>. If we want people to live, work and play more like the web, we need to give them simple and easy ways to get involved in reaching this goal.</p>
<p><a href="http://blog.mozilla.com/blog/2009/06/15/be-the-difference-mozilla-service-week/" target="_blank">Announced today</a>, <strong><a href="http://mozillaservice.org" target="_blank">Mozilla Service week</a> represents a major step</strong> in this direction. The idea is that Mozilla community members will help public benefit organizations by volunteering to do things like:</p>
<ul>
<li>Teach a senior citizen how to blog.</li>
<li>Help a non-profit use social media to reach new supporters.</li>
<li>Install a wireless network at a school.</li>
<li>Write an add-on that helps a teacher do her job better.</li>
<li>Donate hardware for a local computer refurbishing center.</li>
</ul>
<p>This is an incredible opportunity to do some good in the world &#8212; the broad majority of public benefit organizations really need this kind of help. I know as I worked in the non-profit tech space for many years.</p>
<p>Service Week is also important on another level. It invites people to get involved with Mozilla in a concrete way<strong></strong>, even if they can&#8217;t do things like code, test or localize. It<strong> let&#8217;s anyone and everyone contribute to the cause of building a better internet</strong>. I meet people who want to get involved like this everyday (really!). Service Week is our first significant effort to welcome these people in a big way. I am excited.</p>
<p><strong>The URL to tweet, shout about and click on is: <a href="http://mozillaservice.org">mozillaservice.org</a>.</strong> Service Week happens September 14-21, 2009. But you can sign up to volunteer now. And, more importantly, you can tell all you&#8217;re friends who&#8217;ve wanted to get involved in Mozilla &#8216;here&#8217;s your big chance&#8217;.</p>
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		<title>Which Mozilla blurb works best?</title>
		<link>http://commonspace.wordpress.com/2009/06/04/which-mozilla-blurb-works-best/</link>
		<comments>http://commonspace.wordpress.com/2009/06/04/which-mozilla-blurb-works-best/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 14:46:12 +0000</pubDate>
		<dc:creator>msurman</dc:creator>
				<category><![CDATA[mozilla]]></category>

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		<description><![CDATA[The response was great when I asked people &#8216;how would you describe Mozilla in one sentence?&#8216;. Over 30 people responded, and other people also contacted me directly with feedback and interest. This was all really helpful.

As the last week&#8217;s Wordle image demonstrated, there were a few common words that came up over and over &#8212; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=commonspace.wordpress.com&blog=336759&post=992&subd=commonspace&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>The response was great when I asked people &#8216;<a href="http://commonspace.wordpress.com/2009/05/25/mozilla-in-one-sentence/" target="_blank">how would you describe Mozilla in one sentence?</a>&#8216;. Over 30 people responded, and other people also contacted me directly with feedback and interest. This was all really helpful.</p>
<p><a href="http://commonspace.files.wordpress.com/2009/06/img_7228.jpg"><img class="alignnone size-full wp-image-993" title="Mozilla in One Sentence" src="http://commonspace.files.wordpress.com/2009/06/img_7228.jpg?w=400&#038;h=187" alt="Mozilla in One Sentence" width="400" height="187" /></a></p>
<p>As the <a href="http://www.wordle.net/gallery/wrdl/889096/Mozilla_in_One_Sentence" target="_blank">last week&#8217;s Wordle image demonstrated</a>, there were <strong>a few common words that came up over and over &#8212; community, internet, people, open, better, innovation, choice</strong>.</p>
<p>Drawing inspiration from all of these ideas plus other core Mozilla mission docs, I went back to the task of playing with boilerplate text we use for press releases and other things. I came up with three fairly different versions:</p>
<p style="padding-left:30px;"><em><strong>Take #1</strong> . Mozilla is a global community of people creating a better internet. We build public benefit into the internet by creating free, open source products and technologies that improve the online experience for people everywhere. We work in the open using a highly disciplined, transparent and participatory development process under the umbrella of the non-profit Mozilla Foundation. Everything we create is a public asset available for others to use, adapt and improve upon. Join us at www.mozilla.org.</em></p>
<p style="padding-left:30px;"><em><strong>Take #2</strong>. Mozilla is a global community of people building a better internet. Together, we create software and spread ideas that foster openness, participation and innovation online. Our work is supported by the Mozilla Foundation, a non-profit public benefit organization headquartered in California. Join us at www.mozilla.org.</em></p>
<p style="padding-left:30px;"><em><strong>Take #3</strong>. Mozilla is a public benefit organization that exists to make the internet better. We believe that the internet is an integral part of modern life. It enriches education, communication, business, entertainment and society as a whole. We work with a community of thousands of people around the world to build software and spread ideas that foster openness, participation and innovation online. Join us! www.mozilla.org.</em></p>
<p>None of these is quite right yet, but it does feel like there are some strong elements emerging. People and Mozilla&#8217;s global community. The importance of an open, participatory web. Mozilla&#8217;s public benefit nature. These are all simple and obvious ideas but, as I said <a href="http://commonspace.wordpress.com/2009/05/25/mozilla-in-one-sentence/" target="_blank">when I started this thread</a>, a good chunk of the 300 million people who use Firefox don&#8217;t associate Mozilla w/ these concepts. We need to work on that.</p>
<p><strong>I&#8217;d be interested in hearing which if any of these directions resonate with people.</strong> They probably won&#8217;t get used for anything exactly as is. But reactions are super helpful in coming up with things we&#8217;ll actually use in the end. I&#8217;ve <a href="http://www.surveymonkey.com/s.aspx?sm=bhFh4VWb2nEjeNgbFiZPsw_3d_3d" target="_blank">created a short survey</a> with this in mind &#8212; if you&#8217;re interested in this topic, <a href="http://www.surveymonkey.com/s.aspx?sm=bhFh4VWb2nEjeNgbFiZPsw_3d_3d" target="_blank">please take 30 seconds to fill out the survey</a>. Also, if you&#8217;ve got alternate riffs on the text above, feel free to post them here as a comment.</p>
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			<media:title type="html">msurman</media:title>
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			<media:title type="html">Mozilla in One Sentence</media:title>
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		<title>A word for hack-remix-opportunity-ness?</title>
		<link>http://commonspace.wordpress.com/2009/06/03/a-simple-word-for-hack-remix-opportunity-generative-ness/</link>
		<comments>http://commonspace.wordpress.com/2009/06/03/a-simple-word-for-hack-remix-opportunity-generative-ness/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 16:16:22 +0000</pubDate>
		<dc:creator>msurman</dc:creator>
				<category><![CDATA[mozilla]]></category>

		<guid isPermaLink="false">http://commonspace.wordpress.com/?p=984</guid>
		<description><![CDATA[As I blogged last week, I see huge potential in Mitchell&#8217;s list of characteristics that make a &#8216;better internet&#8217;. If we can nail this list, we will have simple, telegraphic way to explain why both Mozilla and the open web matter. We&#8217;ll also have a tool to test &#8216;is this or that innovation making the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=commonspace.wordpress.com&blog=336759&post=984&subd=commonspace&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>As I <a href="http://commonspace.wordpress.com/2009/05/28/what-makes-the-web-better/" target="_blank">blogged last week</a>, I see huge potential in <a href="http://blog.lizardwrangler.com/2009/05/27/describing-mozilla/" target="_blank">Mitchell&#8217;s list of characteristics that make a &#8216;better internet&#8217;</a>. If we can nail this list, we will have simple, telegraphic way to explain why both Mozilla and the open web matter. We&#8217;ll also have a tool to test &#8216;is this or that innovation making the web better?&#8217; These are both things we need.</p>
<p><a href="http://commonspace.files.wordpress.com/2009/06/img_7242.jpg"><img class="alignnone size-full wp-image-985" title="A better internet ..." src="http://commonspace.files.wordpress.com/2009/06/img_7242.jpg?w=400&#038;h=539" alt="A better internet ..." width="400" height="539" /></a></p>
<p>In addition to blogging about this concept, I&#8217;ve also talked to a bunch of people about it. With all of this conversation, most people agree on three of the four characteristics: <strong>transparency</strong>; <strong>participation</strong>; and<strong> shared control</strong>. There is also a fair bit of resonance with the idea of &#8216;open&#8217; as the bottom line concept, although some people have suggested other ideas.</p>
<p>The real challenge seems to be coming up with a simple word for the fourth concept. Most people I&#8217;ve talked to agree on the essence:<strong> the ability to create, remix and innovate without having to ask permission. </strong>There are tons of words that get close. Mitchell used &#8216;opportunity&#8217; (good when you explain it, but not immediately telegraphic to a broad audience). I used &#8216;hack&#8217; (probably unreclaimable for a broad audience). Other suggestions are words like &#8216;remixable&#8217;, &#8216;permissive&#8217; and &#8216;generative&#8217;. The more I think and talk, the more I feel like none of these work perfectly.</p>
<p><a href="http://commonspace.files.wordpress.com/2009/06/img_7236.jpg"><img class="alignnone size-full wp-image-986" title="????" src="http://commonspace.files.wordpress.com/2009/06/img_7236.jpg?w=400&#038;h=300" alt="????" width="400" height="300" /></a></p>
<p>So, here is today&#8217;s question:<strong> can you think of a single word that really captures this idea of hack-remix-opportunity-generative-ness?</strong> Ideally, this is a word that gets right to the point but isn&#8217;t an academic or insider concept. If not, do any of the words that have come out so far feel good enough to you? I know it&#8217;s only one word, but it feels like an important one.</p>
<p>PS. I&#8217;m still planning to loop back on the <a href="http://commonspace.wordpress.com/2009/05/25/mozilla-in-one-sentence/" target="_blank">Mozilla in One Sentence</a> thread. Probably tomorrow.</p>
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			<media:title type="html">A better internet ...</media:title>
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		<title>What makes the web better?</title>
		<link>http://commonspace.wordpress.com/2009/05/28/what-makes-the-web-better/</link>
		<comments>http://commonspace.wordpress.com/2009/05/28/what-makes-the-web-better/#comments</comments>
		<pubDate>Thu, 28 May 2009 17:42:41 +0000</pubDate>
		<dc:creator>msurman</dc:creator>
				<category><![CDATA[mozilla]]></category>

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		<description><![CDATA[When we describe Mozilla, we often talk about the open web and &#8216;making the internet better&#8216;. Phrases like these are critical to explaining our mission. However, they are also pretty fuzzy. They could mean many different things.
At a recent retreat, Mitchell took a shot at making the idea of a &#8216;better internet&#8217; more concrete by [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=commonspace.wordpress.com&blog=336759&post=954&subd=commonspace&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>When we describe Mozilla, we often talk about the open web and &#8216;<strong>making the internet better</strong>&#8216;. Phrases like these are critical to explaining our mission. However, they are also pretty fuzzy. They could mean many different things.</p>
<p>At a recent retreat, <a href="http://blog.lizardwrangler.com/" target="_blank">Mitchell</a> took a shot at <a href="http://blog.lizardwrangler.com/2009/05/27/describing-mozilla/" target="_blank">making the idea of a &#8216;better internet&#8217; more concrete</a> by sharing the following slide:</p>
<div id="attachment_968" class="wp-caption alignnone" style="width: 410px"><a href="http://blog.lizardwrangler.com/2009/05/27/describing-mozilla/"><img class="size-full wp-image-968 " title="Mitchell at Mozilla retreat" src="http://commonspace.files.wordpress.com/2009/05/3487131516_956ba8cb9a_b.jpg?w=400&#038;h=505" alt="Photo by John Slater" width="400" height="505" /></a><p class="wp-caption-text">Photo by John Slater</p></div>
<p>The idea was to look at what characteristics make up &#8216;better internet&#8217; by contrasting them against things that make the internet worse. I found this approach super helpful, as did a bunch of others at the event. <a href="http://twitter.com/deinspanjer" target="_blank">Daniel Einspanjer</a> suggested that if we could tighten this list it would make a great tool for quickly explaining Mozilla (and good text for a business card). I agree.</p>
<p>With the aim of <strong>starting a conversation and refining this idea</strong>, I decided to riff on Mitchell&#8217;s slide at <a href="http://www.slideshare.net/msurman/a-university-that-thinks-like-the-web" target="_blank">a talk I gave earlier this week</a>. My version looked like this:</p>
<p><a href="http://www.slideshare.net/msurman/a-university-that-thinks-like-the-web"><img class="alignnone size-full wp-image-957" title="myslide" src="http://commonspace.files.wordpress.com/2009/05/myslide.png?w=400&#038;h=299" alt="myslide" width="400" height="299" /></a></p>
<p>I kept most of the concepts that Mitchell had, spun a little bit to work with my own style and tone. I also added in &#8216;hackable&#8217;, which could also be &#8216;remixable&#8217; or &#8216;bendable&#8217; for people who don&#8217;t want to say &#8216;hack&#8217;. Whatever term you use, the ability to hack, bend and remix things to suit your own needs seems pretty important to innovation and vitality on the web.</p>
<p>What I like about lists like these is not only that  they <strong> help us describe what Mozilla is and what we are trying to build</strong>. It&#8217;s also that they could give us a simple tool for testing particular ideas, projects and web sites. If we had version of this list that we all agreed on, we&#8217;d be able to ask things like: &#8220;Is that web site / software / organization making the internet better?&#8221; That would be a helpful thing to be able to do.</p>
<p><strong>Here is the question I want to ask: </strong>What characteristics *do you think* are critical to making  the web better? <strong>What three or four words would you use?</strong> What are the opposites of these words? What does this kind of list look like in your language? Brainstorming on this would help a ton with some of the <a href="http://commonspace.wordpress.com/2009/05/25/mozilla-in-one-sentence/" target="_blank">Messaging Mozilla&#8217;s Mission</a> stuff that is going on. It might also help Mozilla people <a href="http://blog.lizardwrangler.com/2009/05/22/please-help-me-design-my-business-card/" target="_blank">make better business cards</a> <img src='http://s.wordpress.com/wp-includes/images/smilies/face-smile.png' alt=':)' class='wp-smiley' /> .</p>
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			<media:title type="html">msurman</media:title>
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			<media:title type="html">Mitchell at Mozilla retreat</media:title>
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		<title>Wordle-ized Mozilla sentence</title>
		<link>http://commonspace.wordpress.com/2009/05/27/wordle-ized-mozilla-sentence/</link>
		<comments>http://commonspace.wordpress.com/2009/05/27/wordle-ized-mozilla-sentence/#comments</comments>
		<pubDate>Wed, 27 May 2009 19:26:40 +0000</pubDate>
		<dc:creator>msurman</dc:creator>
				<category><![CDATA[mozilla]]></category>

		<guid isPermaLink="false">http://commonspace.wordpress.com/?p=962</guid>
		<description><![CDATA[Creative and great feedback so far on the question of &#8216;how would you describe Mozilla in one sentence?&#8216; For fun, I threw all the ideas so far into Wordle. It looks like this:

If you&#8217;ve got your own ideas on how to best describe Mozilla in a sentence, please post them here or here. I will [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=commonspace.wordpress.com&blog=336759&post=962&subd=commonspace&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Creative and great feedback so far on the question of &#8216;<a href="http://www.wordle.net/gallery/wrdl/889096/Mozilla_in_One_Sentence" target="_blank">how would you describe Mozilla in one sentence?</a>&#8216; For fun, I threw all the ideas so far into <a href="http://www.wordle.net/gallery/wrdl/889096/Mozilla_in_One_Sentence" target="_blank">Wordle</a>. It looks like this:</p>
<p><a href="http://www.wordle.net/gallery/wrdl/889096/Mozilla_in_One_Sentence"><img class="alignnone size-full wp-image-964" title="wordle of mozilla in one sentence" src="http://commonspace.files.wordpress.com/2009/05/wordle.png?w=400&#038;h=257" alt="wordle of mozilla in one sentence" width="400" height="257" /></a></p>
<p>If you&#8217;ve got your own ideas on how to best describe Mozilla in a sentence, please post them <a href="http://www.wordle.net/gallery/wrdl/889096/Mozilla_in_One_Sentence" target="_blank">here</a> or <a href="https://wiki.mozilla.org/Marketing:Boilerplate#Experimental_rewrites" target="_blank">here</a>. I will clean up and synthesize in a while. Also, I&#8217;ve got a related post coming riffing on <a href="http://blog.lizardwrangler.com/2009/05/27/describing-mozilla/" target="_blank">Mitchell&#8217;s &#8216;what is a better internet?&#8217; slide</a>.</p>
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		<title>Mozilla in one sentence</title>
		<link>http://commonspace.wordpress.com/2009/05/25/mozilla-in-one-sentence/</link>
		<comments>http://commonspace.wordpress.com/2009/05/25/mozilla-in-one-sentence/#comments</comments>
		<pubDate>Mon, 25 May 2009 15:05:09 +0000</pubDate>
		<dc:creator>msurman</dc:creator>
				<category><![CDATA[mozilla]]></category>

		<guid isPermaLink="false">http://commonspace.wordpress.com/?p=945</guid>
		<description><![CDATA[Over the last few months, I&#8217;ve been suprised by the number of people I meet who don&#8217;t know that Mozilla is a) a public benefit organization that b) exists to promote and protect the open web. This has got me thinking more and more about the importance of messaging our mission. For Mozilla to succeed [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=commonspace.wordpress.com&blog=336759&post=945&subd=commonspace&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Over the last few months, I&#8217;ve been suprised by the number of people I meet who don&#8217;t know that Mozilla is a) a public benefit organization that b) exists to promote and protect the open web. This has got me thinking more and more about the <strong>importance of messaging our mission</strong>. For Mozilla to succeed in the long run, we need everyone we touch to understand that we&#8217;re on very important (and cool) a mission, and that they&#8217;re invited to join in.</p>
<p><a href="http://commonspace.files.wordpress.com/2009/05/img_1965.jpg"><img class="alignnone size-full wp-image-947" title="Messaging Mozilla's Mission workshop" src="http://commonspace.files.wordpress.com/2009/05/img_1965.jpg?w=400&#038;h=185" alt="Messaging Mozilla's Mission workshop" width="400" height="185" /></a></p>
<p>With this in mind, <a href="http://m.twitter.com/mozpkim" target="_blank">Paul Kim</a> and I recently organized a <a href="https://wiki.mozilla.org/Marketing:Boilerplate" target="_blank">Messaging Mozilla&#8217;s Mission brainstorm.</a> We got about 25 people in a room and gave them this assignment:</p>
<p style="padding-left:30px;"><em>Describe Mozilla and it&#8217;s mission in a simple and inspiring way. Keep it short. Stick to one sentence if you can.</em></p>
<p>Armed with sticky notes and a great deal of enthusiasm, the group came up with some wonderful statements. Rising to the top of the clapping-based popularity contest was:</p>
<p style="padding-left:30px;"><strong><em>The Internet is the greatest development of our lifetimes. Mozilla exists to foster the Internet such that all people are able to realize its full benefit. We are a people-driven movement to protect choice and freedom on the Web. Join us!</em></strong></p>
<p>&#8230;. by <a href="https://twitter.com/nitot" target="_blank">Tristan</a>, <a href="https://twitter.com/foxymary" target="_blank">Mary</a> and <a href="https://twitter.com/patrickf" target="_blank">Patrick</a>. There were <a href="https://wiki.mozilla.org/Marketing:Boilerplate#Experimental_rewrites" target="_blank">a bunch more</a>. Some of my other favorites included:</p>
<p style="padding-left:30px;"><em>Mozilla is a global community of people having fun building a better Internet for each one of us.</em></p>
<p style="padding-left:30px;"><em>Mozilla is a people driven, global organization committed to making your web experience awesome by building products that are safe and accessible to all.</em></p>
<p style="padding-left:30px;"><em>Mozilla is here to make the Internet better. We believe the web should work for the world through openness, innovation and opportunity. Learn more about us at www.mozilla.org.</em></p>
<p>The idea wasn&#8217;t to develop a perfectly honed statement on the spot (although do we need one). Rather, our hope was to <strong>get people thinking about the very basic but incredibly important task of messaging Mozilla&#8217;s mission to everyone we touch</strong>. This is something we all need to take on together.</p>
<p><a href="http://commonspace.files.wordpress.com/2009/05/img_19581.jpg"><img class="alignnone size-full wp-image-948" title="Messaging Mozilla's Mission workshop" src="http://commonspace.files.wordpress.com/2009/05/img_19581.jpg?w=400&#038;h=159" alt="Messaging Mozilla's Mission workshop" width="400" height="159" /></a></p>
<p>Of course, it is worth coming up with some tight, solid statements that we can all use. Paul, <a href="https://twitter.com/shappy85" target="_blank">Melissa</a> and I are going to be working on this in coming months. In the meantime (and as part of the process), I&#8217;d encourage others to step up to the Messaging Mozilla&#8217;s Mission Challenge. <strong>How would you describe Mozilla and it&#8217;s mission in a sentence or two?</strong></p>
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		<title>What challenges do hybrid orgs face?</title>
		<link>http://commonspace.wordpress.com/2009/05/20/hybridchalleges/</link>
		<comments>http://commonspace.wordpress.com/2009/05/20/hybridchalleges/#comments</comments>
		<pubDate>Wed, 20 May 2009 15:34:26 +0000</pubDate>
		<dc:creator>msurman</dc:creator>
				<category><![CDATA[hybrid]]></category>
		<category><![CDATA[mozilla]]></category>
		<category><![CDATA[open]]></category>
		<category><![CDATA[openeverything]]></category>
		<category><![CDATA[socialinnovation]]></category>

		<guid isPermaLink="false">http://commonspace.wordpress.com/?p=934</guid>
		<description><![CDATA[It&#8217;s probably clear by now that I&#8217;m a keener for orgs mashup public benefit mission + market disruption + the participatory nature of the web. Mozilla is one such organization and, as I look around, I see others. There is alot of up side to how these orgs work, especially the potential to move markets [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=commonspace.wordpress.com&blog=336759&post=934&subd=commonspace&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>It&#8217;s probably <a href="http://commonspace.wordpress.com/2009/04/23/what-is-a-hybrid-organization/" target="_blank">clear</a> <a href="http://commonspace.wordpress.com/2009/05/07/hybridoldnew/" target="_blank">by</a> <a href="http://commonspace.wordpress.com/2009/05/12/whyhybrid-orgsmatter/" target="_blank">now</a> that I&#8217;m a keener for orgs mashup public benefit mission + market disruption + the participatory nature of the web. Mozilla is one such organization and, as I look around, I see others. There is alot of up side to how these orgs work, especially the potential to move markets towards the public good at a global scale. But there are also a ton of <strong>very real challenges in making these orgs work</strong>. That&#8217;s what I want to write about today.</p>
<p><a href="http://commonspace.files.wordpress.com/2009/05/img_7438.jpg"><img class="alignnone size-full wp-image-936" title="hybrid challenges - picutre" src="http://commonspace.files.wordpress.com/2009/05/img_7438.jpg?w=400&#038;h=220" alt="hybrid challenges" width="400" height="220" /></a></p>
<p>From where I sit, the <strong>biggest challenge is explaining ourselves</strong>. The hybrids that I am talking about tend to have both missions and org models that people haven&#8217;t seen before. As <a href="http://twitter.com/shaver" target="_blank">shaver</a> said to me in a tweet, this means we <em>&#8216;&#8230;have to use 500 words to explain what we do, vs. five words for a pure for-profit or non-profit play.&#8217; </em>Fixing this is no small task, and it quickly cascades out into other problems.</p>
<p>Think about this in the Mozilla context for a moment. First off, we need to explain that <a href="http://www.mozilla.org/about/manifesto" target="_blank">we exist to promote and protect the open nature of the internet</a>. While this <strong>mission</strong> fits well within the centuries old tradition of public benefit organizations, it&#8217;s not easy to point to similar examples that help people immediately understand what kind of beast we are. Red Cross? Sierra Club? Public radio? There are overlaps with all of these, but none provide a perfect parallel. The result: a whole bunch of long winded explaining.</p>
<p>Even if the mission comes across, there is still the <strong>organizational model</strong> to communicate. This matters less at first blush. Who but the taxman really cares whether an org looks like a company, a charity or a little bit of both? It turns out that many people do. As I travel around talking to people about Mozilla, I am finding that everyone loves Firefox (no surprise) but almost noone knows it&#8217;s made by a global community of volunteer contributors backed by a public benefit org (this has surprised me). When I explain a bit, I get happy surprises. Things like &#8220;wow, that makes Firefox even cooler&#8217; and &#8216;I didn&#8217;t know I could get involved&#8217;. Once people get Mozilla&#8217;s model, it excites them. However, the lack of a shorthand way of explaining all that is bundled up in &#8216;hybrid org&#8217; means it takes a bunch of explaining to get to that point of excitement.</p>
<p><a href="http://commonspace.files.wordpress.com/2009/05/img_7445.jpg"><img class="alignnone size-full wp-image-937" title="hybrid challenges" src="http://commonspace.files.wordpress.com/2009/05/img_7445.jpg?w=400&#038;h=223" alt="hybrid challenges" width="400" height="223" /></a></p>
<p>This challenge of explaining ourselves is what <a href="http://twitter.com/shaver" target="_blank">lilly</a> might call a &#8216;<a href="http://john.jubjubs.net/2009/05/01/poetry-pragmatics-mozilla-all-hands-2009/" target="_blank">big poetry problem</a>&#8216;. Getting the poetry right is an essential element of success. However, hybrid orgs also face a ton of significant challenges on the pragmatic front. Decision making. Structure. Engagement. Investment. Staff recruiting. Management. Participation. Product. Public relations. Organizing resources. Revenue. Leadership. It&#8217;s not that other orgs don&#8217;t face challenges in these areas. However, the nature of these problems is often quite different when you&#8217;re working with a hybrid model.</p>
<p>Take the <strong>intersection between &#8216;participation&#8217; and &#8216;product&#8217; </strong>as one example. Many non-profits are focused on public participation. These orgs use well honed engagement and facilitation techniques to get people out, harnessing community effort to raise important issues, clean up parks and so on. However, until recently, this kind of mass participation was rarely used to make specific, high quality products (or services) that need to ship at a specific time and succeed in the market. Until recently, creating products and services that will be used by large numbers of people has been the domain of big companies and governments who can marshal trained specialists and set up big management structures.</p>
<p><a href="http://commonspace.files.wordpress.com/2009/05/img_7446-2.jpg"><img class="alignnone size-full wp-image-938" title="hybrid challenges" src="http://commonspace.files.wordpress.com/2009/05/img_7446-2.jpg?w=400&#038;h=250" alt="hybrid challenges" width="400" height="250" /></a></p>
<p>Organizations like Mozilla turn this upside down and sideways. They combine the mass participation of social movements with the ability to create high quality, <a href="http://www.getfirefox.com" target="_blank">desirable</a> (<a href="http://www.wikipedia.org">public</a>) <a href="http://www.getmiro.com" target="_blank">goods</a> that people will use every day. This is where the challenge comes in: we don&#8217;t have well established models managing, facilitating and leading in this kind of environment. Hybrid orgs are inventing these models, finding ways to create good goals and scaffolding, focus on participation, let people scratch their own itch. The thing is, there is no clear roadmap on how to do this and the daily pragmatics are hard. There is a need for constant reflection, tweaking and a kind of personal + collective honesty that&#8217;s hard to come by.</p>
<p>&#8216;<strong>Structure</strong>&#8216; is another good issue to look at from a hybrid org perspective. We have well established legal structures for create non-profit, public benefit organizations. Yet, in every country that I know about, these structures work poorly when people try to hybridize and innovate what it means to do public benefit work. They have <a href="http://www.theregister.co.uk/2009/04/27/wikipedia_charity_not/" target="_blank">trouble keeping up with new and emerging public benefit roles</a> in society (example -&gt; Wikipedia providing universal access to all human knowledge). They aren&#8217;t well tuned for organizations that participate in the market with a public purpose (example -&gt; Firefox pushing open standards back into the mainstream of web development). And they don&#8217;t account for the critical role that volunteer contributors play as a form of public support and participation (example -&gt; Mozilla localizations). The frameworks we&#8217;ve developed for charities over the last few hundred years just haven&#8217;t caught up to these new ideas yet.</p>
<p><a href="http://commonspace.files.wordpress.com/2009/05/img_7447.jpg"><img class="alignnone size-full wp-image-939" title="hybrid challenges" src="http://commonspace.files.wordpress.com/2009/05/img_7447.jpg?w=400&#038;h=199" alt="hybrid challenges" width="400" height="199" /></a></p>
<p>The result is that <strong>many hybrid organizations must engage in pretzel like contortions in order to find a structure that works</strong>. In Mozilla&#8217;s case, we&#8217;ve set up a charitable foundation as well as a number of wholly owned commercial subsidiaries. All of these organizations share the same mission of promoting the open nature of the internet. All of them engage with community members to create products and services that advance this mission. And all all of them can demonstrate huge public support and participation. Yet, we run them as separate organizations. In some ways, this isn&#8217;t the end of the world, and it certainly seems like the safest option given the ambiguities of charity law. But there is no question this pretzel like structure adds strategic and operational overhead, and can just plain confuse people. There are definitely days where I wish we could just be one public benefit organization called &#8216;Mozilla&#8217;.</p>
<p>Of course, &#8216;participation&#8217; and &#8217;structure&#8217; are only two examples of pragmatic challenges that hybrids face. You could also dig into the question of investment, and in particular the fact the hybrids are percieved as a bad fit for both private investors and traditional grantmakers. This makes it tough to scale, compete and move the market. Or you could explore the revenue side. Hybrids must constantly ask: what kinds of income are going to align with &#8212; or at least not disrupt &#8212; our public benefit mission? Leadership &#8212; and how you balance it with distributed decision making and the culture of the web &#8212; also seems pretty central. The list of questions and challenges is pretty long.</p>
<p>My goal here is not to go deep on every major challenge, but to set the tone and get others talking. <strong>What do you see as the biggest challenges that hybrid orgs face? </strong>And do you know of hybrid orgs that have overcome these challenges? I&#8217;d love to see responses to these questions as comments and trackbacks. Also, we&#8217;re planning to talk about these questions with a few organizations that feel similar to Mozilla at a <a href="https://wiki.mozilla.org/Foundation:Planning:HybridSummit" target="_blank">small gathering next month</a>. My hope is that simply mapping the challenges and looking at how people have tackled them will go a long way towards helping us make our hybrid organizations better. Once we&#8217;ve done a bit more of this, I promise to loop back and synthesize what people are saying. Should be interesting.</p>
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			<media:title type="html">hybrid challenges - picutre</media:title>
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		<title>What&#8217;s up w/ MoFo &#8211; May Update</title>
		<link>http://commonspace.wordpress.com/2009/05/20/whats-up-w-mofo-may-update/</link>
		<comments>http://commonspace.wordpress.com/2009/05/20/whats-up-w-mofo-may-update/#comments</comments>
		<pubDate>Wed, 20 May 2009 14:38:50 +0000</pubDate>
		<dc:creator>msurman</dc:creator>
				<category><![CDATA[mozilla]]></category>

		<guid isPermaLink="false">http://commonspace.wordpress.com/?p=930</guid>
		<description><![CDATA[Here is a brief Mozilla Foundation status update that I shared at this week’s board meeting.
Building on the team priorities list posted in early April, the MoFo team is focused on a small number of activities aimed at having impact in impact in 2009 as well as creating a framework for future growth. Current highlights:

Programs. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=commonspace.wordpress.com&blog=336759&post=930&subd=commonspace&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><em>Here is a brief Mozilla Foundation status update that I shared at this week’s board meeting.</em></p>
<p>Building on the <a href="http://commonspace.wordpress.com/2009/04/22/moz-fdn-team-priorites/" target="_blank">team priorities list</a> posted in early April, the MoFo team is focused on a small number of activities aimed at having impact in impact in 2009 as well as creating a framework for future growth. Current highlights:</p>
<ul>
<li><strong>Programs. </strong>Good early results from education, contact with 25+ colleges. Accessibility plan ready and gathering comments.</li>
<li><strong>Communications. </strong>Collaboration across Mozilla on mission messaging increasing, plus mozilla.org redesign and recruitment for fundraising manager going well.</li>
<li><strong>Community.</strong> People ping us regularly with ideas. We aren&#8217;t well set up to respond. This should improve somewhat when Gerv Markham returns full time.</li>
<li><strong>Org Development.</strong> Board development proposal on table. Staff-wise, MoFo team becoming stronger and more focused.</li>
</ul>
<p>More details on each of these areas are outlined below.</p>
<h2>Program</h2>
<ul>
<li><em><strong>2009 team goal:</strong> develop a small handful of programs that go beyond software as a way to promote Mozilla&#8217;s mission (e.g. education). </em></li>
<li>On track and good early results from <strong>Mozilla Education</strong>, especially at college level.
<ul>
<li>Seneca in contact w/ 25+ colleges, w/ at least five good leads for colleges that will offer Mozilla courses this fall. <a href="http://commonspace.wordpress.com/2009/05/08/mozilla-education-map-of-active-students/" target="_blank">Students from 14 schools already doing projects</a>.</li>
<li>Major roadblock is building deeper / wider involvement from Mozilla community, getting people to see students more systematically as new contributor pool.</li>
<li>Online courses by Mozilla Labs and Mozilla / Creative Commons demonstrated there is interest for more general education products, but implementation bumpy.</li>
</ul>
</li>
<li><a href="https://wiki.mozilla.org/Accessibility/Strategy" target="_blank">Draft <strong>accessibility</strong> plan</a> circulating for comment. Focus on 1) ubiquitous a11y and 2) integrating a11y deeply into innovation and product development. See Section 7 below.
<ul>
<li>a11y = good opportunity for Foundation leadership and story telling here, and possibly also fundraising. However, specific projects quite tied to product and open web tech.</li>
</ul>
</li>
<li>While no progress on big picture plan for<strong> Mozilla Research</strong>, interest is bubbling up.
<ul>
<li>Could make progress by a) starting a public conversation w/ people who have expressed interest (now) and doing small MozResearchCamp on specific topic (Q3).</li>
</ul>
</li>
<li>Building good framework for growth in strategic programs over the term.
<ul>
<li>Team learning how to run programs in leveraged, open manner.</li>
<li>Making progress on grant coordination system across Mozilla orgs.</li>
</ul>
</li>
</ul>
<h2>Communications</h2>
<ul>
<li><em><strong>2009 team goal: </strong>dramatically increase awareness of Mozilla&#8217;s mission and public benefit nature amongst the broader public.</em></li>
<li>Working closely people across Mozilla to better message Mozilla&#8217;s mission and status as a public benefit organization.
<ul>
<li>Includes overall messaging, plus<strong> Mozilla Service Day</strong> and local <strong>Mozilla events</strong>.</li>
</ul>
</li>
<li><strong><a href="http://davidwboswell.wordpress.com/2009/05/11/personality-brought-back/" target="_blank">mozilla.org redesign</a></strong> moving, forcing us to work harder on mission-focused web content.
<ul>
<li>Attracting interest and new volunteers to MoFo, which is one of our goals.</li>
<li>Should launch as planned end Q2 or start Q3 within budget. May benefit by investing in more more features and content later, but no concrete plans yet.</li>
</ul>
</li>
<li>Organizing <strong>&#8216;<a href="https://wiki.mozilla.org/Foundation:Planning:HybridSummit" target="_blank">hybrid summit</a></strong>&#8216; in June to learn from other organizations like Mozilla.
<ul>
<li>Aim is also to get media coverage and start public conversation on hybrid orgs.</li>
</ul>
</li>
<li>Recruiting for fundraising and communications manager progressing well.</li>
</ul>
<h2>Community</h2>
<ul>
<li><em><strong>2009 team goal: </strong>improve the Foundation&#8217;s ability to support, strengthen and grow the Mozilla community.</em></li>
<li>Some of this just happens naturally through other activities. However, generally get the feeling that Mozilla community expects more from us here.
<ul>
<li>People ping us regularly on items like project-wide metrics, the community directory, bringing in new contributors, innovating infrastructure like Bugzilla.</li>
<li>There are also issues like updating module ownership where we could to move the conversation forward.</li>
</ul>
</li>
<li>Will be better able to respond on some of these things when Gerv becomes available full time in July. From there, we can assess and look at how to apply resources in 2010.</li>
</ul>
<h2>Organizational Development</h2>
<ul>
<li><em><strong>2009 team goal: </strong>consolidate and strengthen the Foundation team, and develop a long term vision that clarifies the Foundation&#8217;s role within Mozilla.</em></li>
<li>Pending decisions at this meeting, board expansion begins soon. Hopefully two new board members by year end.</li>
<li>Plan is to loop back to vision and roadmap process in September. Should ask vision questions quite broadly, more so than in previous roadmap discussion.</li>
</ul>
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