MoFo 2014 plans

January 14, 2014 § 1 Comment

I’m excited about 2014 at Mozilla. Building on last fall’s Mozilla Summit, it feels like people across the project are re-energized by Mitchell’s reminder that we are a global community with a common cause. Right now, this community is sharply focused on making sure the web wins on mobile and on teaching the world how the web works. I’m optimistic that we’re going to make some breakthroughs in these areas in the year ahead.

Last month, I sat down with our board to talk about where we want to focus the Mozilla Foundation’s education and community program efforts in 2014. We agreed that two things should be our main priorities this year: 1. getting more people to use our learning tools and 2. growing our community of contributors. I’ve posted the board slides (pdf) and a screencast for people who want a detailed overview of our plans. Here is the screencast:

If you are just looking for a quick overview, here are some of the main points from the slides:

  • Over the past 5 years, MoFo has successfully built Webmaker, Open Badges and other community programs to compliment our work on Firefox, FirefoxOS and other products.
  • In 2013, MoFo generated $13M in revenue and gathered thousands of community members and contributors around these programs.
  • In 2014, MoFo’s goal is to improve and scale our education and community initiatives by:
  • a. Growing the number of contributors working on Mozilla initiatives like Webmaker, Open Badges, Open News, etc. to at least 10,000.
  • b. Driving adoption of Webmaker and Open Badges, with a particular focus on getting our tools into the hands of many more teachers and evangelists.
  • Our key strategy for doing these things is to identify and work with ‘lead users’ across all our programs in 2014. Lead users are people who are already enthusiastic about what we’re doing.
  • I talked alot about lead users for Webmaker in this post back in September. These people play a key role in testing, building and promoting our education and community programs alongside us.
  • In 2013, MoFo aims to generate at least $17M in revenue to support this work. We are projecting expenses of approximately $18M, over $1M of which are covered by grant revenue we received in 2013.

In addition to these slides, you can also find detailed workplans for Webmaker, Open Badges, Open News and other MoFo initiatives on the Mozilla Wiki.

At the Mozilla Summit, we imagined a bold future 10 years from now: one where the values of the web are built into all aspects of our connected lives and where the broad majority of people are literate in the ways of the web. In this world, Mozilla is a strong global movement with over a million active contributors.

We move towards this world by building real things: a widely used mobile operating system based on the web; new ways to store and protect personal information online; content and tools for teaching web literacy. I’m excited working on the education and community sides of all this in 2014 — I think we can make some breakthroughs.

As always, I’d love to hear your thoughts on our plans and the year ahead, either as comments here or by email.

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